ARB Introduces The Limited Edition ARB Bronco Package

[moea_arb]

@moea_arb - the website doesn’t have much more info, just more brochure/video content.

The question is, if someone in say Texas wanted to buy this ARB Bronco and get the mentioned warranty through “participating dealers” how would they do it and what would be the cost? And can the bundle be purchased for self-install by an existing owner?

Hi

If there was a bundle for a good price, and incentive to add on a few other ARB goodies at time of install, someone could build a sick Bronco working with the right dealer.

But I just asked ARB USA and a big ARB dealer/installer I've used in Dallas. Both looked at the https://arbusa.com/bronco site, same marketing info as was posted here initially, and said "Those are just pictures of a Bronco with parts ARB makes, so ask us which parts you want and we'll quote you." Even after digging further, neither copped to the "package" concept that is advertised as "limited", and crickets on the 6Y/100K warranty offered. Sounds like this announcement was a marketing misfire combined with some typos.

Someday I'll have my local shop who is an ARB dealer ask his rep about it and see what comes back. But so far this sounds like hype unless OP (Level 3 sponsor @moea_arb) can close the disconnect, since it may just be corporate miscommunication and only one dealer so far has the details. But either there is a bundled package that can priced out (with warranty) by ARB dealers and installed, or there isn't.

Hi there, the Bronco package is a

If there was a bundle for a good price, and incentive to add on a few other ARB goodies at time of install, someone could build a sick Bronco working with the right dealer.

But I just asked ARB USA and a big ARB dealer/installer I've used in Dallas. Both looked at the https://arbusa.com/bronco site, same marketing info as was posted here initially, and said "Those are just pictures of a Bronco with parts ARB makes, so ask us which parts you want and we'll quote you." Even after digging further, neither copped to the "package" concept that is advertised as "limited", and crickets on the 6Y/100K warranty offered. Sounds like this announcement was a marketing misfire combined with some typos.

Someday I'll have my local shop who is an ARB dealer ask his rep about it and see what comes back. But so far this sounds like hype unless OP (Level 3 sponsor @moea_arb) can close the disconnect, since it may just be corporate miscommunication and only one dealer so far has the details. But either there is a bundled package that can priced out (with warranty) by ARB dealers and installed, or there isn't.

Hi there, this package is offered via select dealers nationwide. ARB accessories can be purchased individually online or via nearby ARB reseller but the package which includes (front & Rear bumpers, suspension kit, floor liners, wheels and tire upgrades) with the additional powertrain warranty and installation is only offered via select dealerships. No typos here as the additional warranty is extended by the car dealership. If you would like us to contact you directly to provide more detailed information please send us your details. We would happily go through the program.

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[moea_arb]

The marketing is slick and looks really ARB-endorsed as a package; but it looks like vaporware without a price quoted for the bundle, details on the dealer more than:



.....what the baseline is (for the warranty do they do only factory-delivered Broncos or Bronco's that have been on the road a while), turnaround times, etc.

Unless they want people to call them directly to make it easier to customize/upsell. If that is the case they should say so, like "PM me for special pricing" or whatever, like the decent sponsors do. Still should quote an "introductory" price here, even if it varies by trim.

Pricing on ARB accessories are easily accessibly online and we have made them more visible on the landing page. The variable here will be the select wheel and tire package, we specify a 35x12.50R17 package with select brands such as Nitto, Toyo Tires, Method Race Wheels and Wheel Pros in play. Depending on the chosen option the price could vary quite significantly thus we omitted pricing on the landing page. As a reference we can quote the ARB accessories and provide a range on the wheel and tire upgrades. Not trying to make things difficult but a few variables to consider here

 

[B22-2023]

Not trying to make things difficult but a few variables to consider here

Thanks - and granted it is not easy for anyone including you guys to know all the ARB messaging, because it is so new (they are still fine tuning it). I talked at length with corporate today:

1. Select aftermarket dealers can install all the parts on an existing currently owned/driven Bronco model year 23 and up.
2. Select Ford dealerships in a few markets (so far) can install all parts and badging, on a NEW Bronco, and ARB will lay a supplemental drivetrain warranty on top to cover whatever Ford won't honor because of the added lift.
3. The front bumper is designed with Ford crash safety specs supported, rated recovery points, and tested for off-angle pulls as required in Australia - indicating they also address frame horn issues in the design.

There are other details I can't remember, but this is the gist of it and it all sounds great. Good luck with it!

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