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I understand what you're trying to say.From Wikipeda:
"J.D. Power is an American consumer research, data, and analytics firm based in Troy, Michigan. The company was founded in 1968 by James David Power III. It conducts surveys of customer satisfaction, product quality, and buyer behavior for the automotive, banking & payments, wealth and lending, telecommunications, insurance, health, travel, and utilities sectors. "
" J.D. Power was founded in 1968 by James David Power III. Power had previously worked in advertising and doing customer research for the Ford Motor Company, where he felt customer satisfaction data was too often overlooked. He later joined Marplan, and then McCulloch, a chainsaw manufacturer. He left his position at McCulloch and founded J.D. Power and Associates on April 1, 1968, working at first from his kitchen table. The company incorporated on February 7, 1969. The "associates" referred to in the firm's title were his wife, who assisted him with market research, and his children, who helped stuff envelopes."
Halliburton was with the firm for 17 years. Where is his relevant experience in engineering-in "quality" into the product per the teachings of Edwards Demming? (referenced prior as in inference to Toyota quality...). I'm not poo-pooing the move, I just don't see the creds.
But the whole Deming teaching start with customer satisfaction and how to improve the product to improve customer satisfaction. It is a data driven company. You get an award for "Highest ranking in quality" how is that decided? By data.
It still starts with data. If your chainsaw keeps breaking it's chain guide and your customer satisfaction survey says that, now you know to go fix that part/component. JD Powers does sell it's CS data to manufactures, but it's a measure of quality, not marketing. It's just used by the manufactures for marketing after they buy it.where he felt customer satisfaction data was too often overlooked.
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