Basically yes. Paint protection film (clear bra). It's self healing, so little rock chipping or pinstriping goes away when driving in the sun. This one is almost matte, it's satin (they call it stealth). The brand of mine is Xpel Stealth.
I've had it on less than a week so I can't confirm. But I saw Bronco people swear by it, so I gave it a shot.
It has a 10 year warranty, and UV protection, so I expect to have a brand new looking Bronco in 10 years.