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CarGuy

Wildtrak
Well-Known Member
First Name
John
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Mar 16, 2023
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28
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Location
New Jersey
Vehicle(s)
2023 Ford Bronco
Your Bronco Model
Wildtrak
Ford is seeing slowing demand (as do other manufacturers) and has high debt. Poor quality and broad recalls are hurting the bottom line. Additionally, they pushed hard into EV and it’s coming back to haunt them - massive write-offs.

Bronco inventories are growing…good for the buyer, bad for Ford.
 

Toccoa

Big Bend
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Joined
Jan 30, 2020
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Location
USA
Vehicle(s)
Isuzu Rodeo Sport
Your Bronco Model
Big Bend
Ford is seeing slowing demand (as do other manufacturers) and has high debt. Poor quality and broad recalls are hurting the bottom line. Additionally, they pushed hard into EV and it’s coming back to haunt them - massive write-offs.

Bronco inventories are growing…good for the buyer, bad for Ford.
Won’t argue with the first part, but Bronco sales keep increasing along with production. So, Ford seems to have good faith in being able to sell them. At the current rate, Bronco might be able to dethrone the Wrangler soon.
 

Eaglecountry

Big Bend
New Member
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May 23, 2026
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Texas
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2025 Bronco Big Bend, 2014 Mazda CX-5 2.5L
Your Bronco Model
Big Bend
It's good news that the Bronco is one of Fords few bright spots for sales this year. Expect more cool accessories and features as Ford doubles down on Bronco stuff. "The best is yet to come"
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