build and price

I think I know the answer, but the 10k markup makes me hesitant. I ordered a soft top wildtrack, Sasquatch, luxury package 2 weeks ago. Just got a call that my exact package (with hardtop and towing) the builder backed out, build starts 12/20 with VIN # and 2022. BUT 10k markup. Go for it or...

I decided to go into the Build and Price in depth for the first time in a while. I review what appears to be new options in the Build and Price Tool for the Base 2-door for 2021. I explain why the vehicle is actually $645 less than what the Build and Price shows. I will cover the exterior...

Build & Price just dropped!! Hallelujah the wait is over!!! ? Now everyone get to building and let us know what you discover. First 30 people to share their builds in this thread wins a B6G ??sticker to celebrate this big day! Visit: https://shop.ford.com/configure/bronco/ OFFICIAL PRESS...

Let me know if I'm just nitpicking but I'm genuinely confused. Something I have been wondering about is if Build and Price is going to be live at 11:01 PM CST, does that mean that the color and materials walkthrough will release sometime today? I guess my point is, "What is the point of the...

For those of us on the fence about what Bronco we will end up with - could be because of costs, color, wants/needs - and with B&P’s (apparent) Friday launch, I thought it would be interesting to see how your builds change from today, pre-B&P to Friday with B&P and even your final order. Maybe we...

So while I was showering this morning I started thinking about how Ford has executed the release of the Bronco and came to an interesting thought. Maybe everything that has been going on has been an intentional marketing and launch strategy, much to our dismay. The more and more I thought about...

Online Build feature goes live in August. This is straight from the top of Marketing and was told to us during our conference call this week.