Just Launched!! Anderson Composites Roadster Doors!!

[Skott]

By definition, a roadster is an open top with two seats. Vehicles with four doors are not roadsters. In case there's any doubt, I'm still gobsmacked that AC targeted non-roadsters for their "Roadster Doors". Unbelievable.

When the community ignores this offering, I suppose AC will conclude there's no market for Roadster Doors and they will never offer them for 2-door Broncos.

Yes, the word "roadster", which was defined in 1916 (107 years ago) by the NYT, link here if you subscribe, as "an open car seating two or three. It may have additional seats on running boards or in rear deck." Your point is valid, but it's also been 100+ years, so I'm okay with this word evolving to include "may have additional seats on running boards or in rear deck." and accepting vehicles with more than 2 seats. That's me, I'm flexible that way.

You're "gobsmacked" by a business making a business decision? I'm unsure the rate breakout of 2-door vs 4-door Bronco's, but I think we can all agree that most 6th gen Bronco's are 4-door vehicles. Perhaps it's 50.1% vs. 49.9%? Perhaps it's 80% 20%? I'm confused as to why you're confused. Anderson Composites is trying to make as much money as possible, in the shortest timeframe possible. They have a new product for a new vehicle platform. How do they make the most in the shortest? Go where the numbers are. Create a product for the majority of owners, and sell it to them. Even better, the 4-door owners can buy 4 of our product, rather than only 2, for 2-door owners.

How does this not make sense?

Does it not make sense to you only because you're a 2-door vehicle owner, and you're upset that a company didn't simul-release a product for both 2 and 4 door vehicle owners? If so, I can understand that. If this line of logic doesn't make sense to you, perhaps you can reach out to the company which made this poor decision, and ask for clarification.

I'm not trying to argue, or be a dick here, just unsure of the hyperbole usage for these "roadster doors".

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[Skott]

I will also mention that I am interested in a set of "roadster" doors for my 4-door WT. I've seen them on EB and they look great, IMO. I never knew the name of "roadster doors". I have to google random words I thought would give me what I was looking for, until I found out they were called "roadster doors".

My point here is this: despite a 4-door vehicle not technically being a "roadster", calling this door design "roadster doors" is the correct move, so that people like me who aren't 100% knowledgable, can find such a product by the more-generic term.

I personally do not like the look of the AC doors in this post, I'm looking for more of a flat U shape around my door hinges (attached photo), not so much an aggressively angled U design. But I appreciate AC making these, in hopes another seller can provide a design to my liking.

 

[Bruno]

I like your truck! Almost mines twin, haha.

F150 Coyote Whipple FTW!!

 

[Bruno]

Maybe this will help some folks without imagination

GREAT!!!!!! i BET WITH THE TOP OFF PEOPLE WOULD GO NUTS!

 

[imaginager]

Yes, the word "roadster", which was defined in 1916 (107 years ago) by the NYT, link here if you subscribe, as "an open car seating two or three. It may have additional seats on running boards or in rear deck." Your point is valid, but it's also been 100+ years, so I'm okay with this word evolving to include "may have additional seats on running boards or in rear deck." and accepting vehicles with more than 2 seats. That's me, I'm flexible that way.

You're "gobsmacked" by a business making a business decision? I'm unsure the rate breakout of 2-door vs 4-door Bronco's, but I think we can all agree that most 6th gen Bronco's are 4-door vehicles. Perhaps it's 50.1% vs. 49.9%? Perhaps it's 80% 20%? I'm confused as to why you're confused. Anderson Composites is trying to make as much money as possible, in the shortest timeframe possible. They have a new product for a new vehicle platform. How do they make the most in the shortest? Go where the numbers are. Create a product for the majority of owners, and sell it to them. Even better, the 4-door owners can buy 4 of our product, rather than only 2, for 2-door owners.

How does this not make sense?

Does it not make sense to you only because you're a 2-door vehicle owner, and you're upset that a company didn't simul-release a product for both 2 and 4 door vehicle owners? If so, I can understand that. If this line of logic doesn't make sense to you, perhaps you can reach out to the company which made this poor decision, and ask for clarification.

I'm not trying to argue, or be a dick here, just unsure of the hyperbole usage for these "roadster doors".

No worries. But I disagree. Doesn't matter how many 4-doors exist compared to 2-doors. What matters is whether sufficient numbers of 4-door owners will buy the product. I haven't done market research, but it seems to me it's an easier sale to a 2-door owner than a 4-door.

 

[Skott]

No worries. But I disagree. Doesn't matter how many 4-doors exist compared to 2-doors. What matters is whether sufficient numbers of 4-door owners will buy the product. I haven't done market research, but it seems to me it's an easier sale to a 2-door owner than a 4-door.

You disagree with what, exactly?

The average sales per vehicle, 2-door vs. 4-door, would have to be higher for 4-door vehicles. The most sales you can make on a 2-door Bronco is 1. One sale gets a 2-door Bronco both doors. The 4-door Bronco can make up to 2 sales per vehicle. So that average sale number goes up, leading to more sales, more $$$, etc. to help pay down the R&D cost of this product.

But let's quickly explore your assumption, that "an easier sale to a 2-door owner than a 4-door.". Let's pretend that's correct. Why then did this company, with capitalism in mind, open orders for a 4-door vehicle first, and not the "easier" sale 2-door variant? They must have seen an opportunity for more money. Otherwise, why would they shoot themselves in the foot? Do you think this company dislikes 2-door Broncos and dislikes developing aftermarket solutions for them?

 

[Chrome_Pony]

Christ. Some of you have the worst takes imaginable on this.

Roadster door inserts were an iconic addition to many EB builds, along with the white fender flare and two-tone grille. That's basically a fact, whether you like the look or not. Lethal doing a throwback design is cool.

@lethaljake Can we see some front only 4DR color matched when you get them done? Those on the front with the longer wheelbase 4DR will be super unique.

 

[imaginager]

You disagree with what, exactly?

The average sales per vehicle, 2-door vs. 4-door, would have to be higher for 4-door vehicles. The most sales you can make on a 2-door Bronco is 1. One sale gets a 2-door Bronco both doors. The 4-door Bronco can make up to 2 sales per vehicle. So that average sale number goes up, leading to more sales, more $$$, etc. to help pay down the R&D cost of this product.

But let's quickly explore your assumption, that "an easier sale to a 2-door owner than a 4-door.". Let's pretend that's correct. Why then did this company, with capitalism in mind, open orders for a 4-door vehicle first, and not the "easier" sale 2-door variant? They must have seen an opportunity for more money. Otherwise, why would they shoot themselves in the foot? Do you think this company dislikes 2-door Broncos and dislikes developing aftermarket solutions for them?

Because no for-profit company has ever, in recorded history, been incorrect regarding their market analysis and assumptions. Okay, sure.

 

[RimrockPaul]

I'd be interested if they looked more like these:

www.bumpersuperstore.com/i-24046037-fab-fours-fb1031-1-trail-door-inserts-for-ford-bronco-2021-2022-matte-black-powder-coat.html?gclid=EAIaIQobChMI9KuQm9eT_AIV4BitBh1aXQulEAQYCyABEgKm9_D_BwE

About 20 minutes with a 6pack and a Sawzall and your doors would look like that.

 

[RimrockPaul]

Because no for-profit company has ever, in recorded history, been incorrect regarding their market analysis and assumptions. Okay, sure.

Its all economy of scale. If sales of 2 doors are not the quantity required to make an acceptable profit, then Ford has 2 options: increase price or drop the model.
I believe at some point in time, only the 4 door will survive and with only a few of the most popular trim levels and options...and the 7mt will be history.
Look around a vehicle sales lot at how few 2 door vehicles are there. Most 2 door pickups are cheap trim fleet models. 2 door cars are usually high end models.

 

[amjump]

@lethaljake any update on the 2 Door version?

 

[lethaljake]

@lethaljake any update on the 2 Door version?

Not that I've heard of recently, unfortunately

 

[imaginager]

Not that I've heard of recently, unfortunately

Close to another couple of months...any news for the 2DR?

 

[Oldhippie]

Yes I would be a buyer on a set of 2 door ones!

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