I dislike the idea of using the Bronco name on this vehicle at all. It's weird to have two fundamentally different vehicles use the same name.
Just like the Transit and Transit Connect. It's annoying. Other than being vans, they have nothing in common. It seems lazy to me.
The veracity of the story seems dubious to me if Ford hasn't filed for the name. I would expect anything reaching even a middle level consideration to be secured as a prerequisite. If nothing else, this article will inspire squatters/trolls.
Agreed, not only does it bring in sales through familiarization, it also helps the sales reporting. Like F-series for example. We'll see how they market these and if that's something they are going for.It's all about sales the same reason when Ford refreshed the Five Hundred and changed the name to Taurus. Tying the Bronco name to the new same suv is to create sales.
That's part of why I think it's a bad idea. Putting the Bronco name on this little crossover will discredit the name as a capable off roader.It's all about sales . . .
I agree but I think it's more like applying the Jeep name Jeep Wrangler, Jeep Compass, Jeep Renegade. If Ford's eventual plan is to make Bronco it's own division and to go toe to toe with Jeep then it makes sense.That's part of why I think it's a bad idea. Putting the Bronco name on this little crossover will discredit the name as a capable off roader.
It's not the Wrangler-Renegade, or Wrangler-Compass. Similarly the Trailhawk trim/name is not used on the Wrangler either. Those models get their credibility through the Jeep name they share with the Wrangler.
There is no benefit to the Bronco name in applying it to lesser vehicles. Use the Ford name and FX4 or Tremor to prop them up.