- Thread starter
- #1
A few articles below for anyone interested. I
personally find it remarkable how many white, gray, silver, and black cars are on the roads. I’ve summarized some of the article points at the bottom of this post.
This article is from a few years ago but has a ton of really interesting history and information.
https://www.consumerreports.org/con...y-of-car-colors-and-why-are-we-so-boring-now/
This one is more recent and a bit more speculative
https://jalopnik.com/i-asked-a-real-car-color-professional-hard-hitting-ques-1842885985
I definitely have a “responsible” side telling me to get carbonized gray; but there’s also a part of me that wants to say “f*ck it, it’s a bronco so I should get a fun color... velocity blue isn’t too bad....”
On base I don’t have as many color options as I’d like which is unfortunate. I’m hoping for a nice green in my22 like many others.
Some data and information
(I’m don’t think the data includes fleet and commercial vehicles, which obviously would likely skew the data towards white - but I’m not positive)
BASF 2020 Global Color Report
https://www.basf.com/global/documen...21/01/BASF_Color_Report_2020_Press_Kit_EN.pdf
2020 GLOBAL COLOR POPULARITY OF NEW CAR COLORS
2020 NORTH AMERICA POPULARITY OF NEW CAR COLORS
Bronco6G Order Stats “enthusiast color choices” - as of 2/14/21
via Submitted Bronco Orders Tracking List & Stats
Some reasons as to why colors may be more boring:
personally find it remarkable how many white, gray, silver, and black cars are on the roads. I’ve summarized some of the article points at the bottom of this post.
This article is from a few years ago but has a ton of really interesting history and information.
https://www.consumerreports.org/con...y-of-car-colors-and-why-are-we-so-boring-now/
This one is more recent and a bit more speculative
https://jalopnik.com/i-asked-a-real-car-color-professional-hard-hitting-ques-1842885985
I definitely have a “responsible” side telling me to get carbonized gray; but there’s also a part of me that wants to say “f*ck it, it’s a bronco so I should get a fun color... velocity blue isn’t too bad....”
On base I don’t have as many color options as I’d like which is unfortunate. I’m hoping for a nice green in my22 like many others.
Some data and information
(I’m don’t think the data includes fleet and commercial vehicles, which obviously would likely skew the data towards white - but I’m not positive)
BASF 2020 Global Color Report
https://www.basf.com/global/documen...21/01/BASF_Color_Report_2020_Press_Kit_EN.pdf
2020 GLOBAL COLOR POPULARITY OF NEW CAR COLORS
2020 NORTH AMERICA POPULARITY OF NEW CAR COLORS
Bronco6G Order Stats “enthusiast color choices” - as of 2/14/21
via Submitted Bronco Orders Tracking List & Stats
Some reasons as to why colors may be more boring:
- Leases make up a larger percentage of new vehicles and require dealers to sell them twice, so manufacturers build more safe colors
- In the past before the advent of metallic flake alignment and quality clear coats, grays and silvers tended to be more “flat” and boring, but now these colors can have a lot of depth and dimension, perhaps surfacing a long held desire for exciting textures in colors we could never have.
- We are living in an age where many identify cars with “tech” - which makes them desirable in sleek tech-like colors, with white being the most popular
- Following the depression a lot of individuals wanted a safer choice for resale - this aligns with the opposite effect seen after world war 1 and world war 2 with an increase in more vibrant colors during economic boom periods
- In the 70s and 80s Japanese auto makers change the way we buy cars in America, previously you were more likely to custom order from a catalogue and the big 3 would build your car in a matter of weeks. As Japanese cars increased in popularity, it took too long to have one ordered, so they shipped high volumes of the most common and popular color and trim combinations and created the “buy it off the lot” mentality. Safer colors sold faster - and American manufacturers followed suit
- Car colors are frequently designed years in advance, which makes them more likely to follow common large scale trends without room for extraneous other colors or less popular trends that may go away too quickly.
Sponsored
Last edited by a moderator: