What happened to "Built Ford Tough" ?

[BroncoKong Jr.]

I agree.

My F-150's had stickers on the windshields saying built at the Dearborn Truck Plant. But those stickers are gone first time the windshield gets replaced because of a rock chip/crack. My truck has it's second new windshield, but it's lost its "Built in America" label.

Broncos have "built at Michigan Assembly Plant" or something like that stamped on a plaque right behind the shifter

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[Streetbob08]

It's suppose to be "Tough" damn it!!! Mike Levine if you read this, get someone to fix this! We are proud of our Ford trucks because they are "Built Ford Tough" I am sure Honda is "proud" of their Ridgeline truck but I don't think anyone is thinking of calling it a "tough" truck. Never seen anyone dumping half a ton of anything from a front end loader into the bed or towing a lowboy trailer with a front end loader on it with one of those!

 

[ronstar]

Broncos have "built at Michigan Assembly Plant" or something like that stamped on a plaque right behind the shifter

I saw that - very nice. And I think Ford needs to add some subtle label outside somewhere also.

 

[Rob1135ny]

This should be on or in every Ford.

 

[Rob1135ny]

Well X-plan and B&P killed this chain lol

 

[dwbronco]

What happened to Built Ford Tough? How long ago did they switch to Built Ford Proud?

Probably about the time "toxic masculinity" became a thing.

 

[Felix808]

They used the 10R60 v.s. 10R80 Transmission

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