The Focus/Taurus had very small profit margins. Ford found it more beneficial to use the resources allocated to vehicles in a dyeing segment, to hasten the development of electric vehicles, and more profitable modules like the Maverick/Bronco sport.I could have paid for my Bronco with Ford stock, but… hanging onto it.
Obviously the Bronco has huge earnings potential (if they can get them built). And I have faith that the F-150 Lightning will be a home-run.
Also, what Ford is doing with the C2 platform is brilliant in my opinion. Would be even more brilliant if they kept the Focus in production… but… oh well.
I have ford stock, and a decent (IMO) amount of it, but not enough for today's earning to pay for the bronco. As of right now, the stock is up 69 cents after hours. To be able to buy a $40k Bronco with the gains from the earnings report, you would need to own 58,000 shares, or $900k worth of Ford stock as of close. I think anyone with $900k worth of Ford stock likely wasn't worried about how they were going to pay for their Bronco...Hello earnings.
I was doing the same math. How many shares at $.69 cents would it take.I have ford stock, and a decent (IMO) amount of it, but not enough for today's earning to pay for the bronco. As of right now, the stock is up 69 cents after hours. To be able to buy a $40k Bronco with the gains from the earnings report, you would need to own 58,000 shares, or $900k worth of Ford stock as of close. I think anyone with $900k worth of Ford stock likely wasn't worried about how they were going to pay for their Bronco...
This "turd" is up over 125% within my portfolio. Of course, YMMV based on many factorsFord stock is a turd, get out while you can