Granger Ford - Changing Dealerships Thread

[BroncoJay]

*below invoice

??

$1,000 below invoice which is better than MSRP, Laura Ford is $2k under the MSRP (window Sticker)

For the Bronco 6G crowd with an X plan pin will be at $1,300 under invoice..

Cannot wait for P&B so that the numbers will show a more accurate picture of the discount...

thanks Albert!

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[Gr8Hortoni]

@Granger Ford I guess I’m confused....

x plan gets us roughly .4 over invoice, so if you guys are $1000 under, how does that total $1,300?

 

[Granger Ford]

@Granger Ford I guess I’m confused....

x plan gets us roughly .4 over invoice, so if you guys are $1000 under, how does that total $1,300?

Great Question!

We get paid what is called a flat (flat pay to deliver a vehicle under the plan) that is $300 on the X plan.

Zach decided to use it as an additional discount.

We have a sales person pay plan that just pays sales a set figure depending on Ford, Chrysler or Used..

It has fixed our expense on the sales end and the sales rep has no "incentive" to dig more money out of the customers pocket..

Win Win..

 

[Gr8Hortoni]

You’re making it very difficult to not buy local now. Lol.

in all seriousness though, good on you guys for putting the customers above all else. A lot of dealers should take notes.

 

[dingle87]

??

I was simply clarifying what the Granger deal is. It isn’t below MSRP, it’s below invoice. That’s why I put the “*”. Sorry for confusion

 

[Granger Ford]

You’re making it very difficult to not buy local now. Lol.

in all seriousness though, good on you guys for putting the customers above all else. A lot of dealers should take notes.

We thought more dealers would climb aboard...

Have read on here that some will decide in Nov/Dec when it is time to order...

I do not think they realize the timing on this does not allow for it and leave the customer in control...

 

[BroncoJay]

I was simply clarifying what the Granger deal is. It isn’t below MSRP, it’s below invoice. That’s why I put the “*”. Sorry for confusion

No that’s ok ! It was my confusion, not yours! Thank you!

 

[Revenant]

@Granger Ford I heard Ford has a set allocation of vehicles per dealership per year. Is this actually the case? If so how can you possibly deliver so many reservations at a such a small dealership.

 

[Granger Ford]

@Granger Ford I heard Ford has a set allocation of vehicles per dealership per year. Is this actually the case? If so how can you possibly deliver so many reservations at a such a small dealership.

That is true to a point...allocation is based on past sales.

Reservations such as this have nothing to do with allocations...

However this will bump our allocations of Broncos when open ordering comes hopefully in 2022.

 

[zaki]

@Granger Ford I heard Ford has a set allocation of vehicles per dealership per year. Is this actually the case? If so how can you possibly deliver so many reservations at a such a small dealership.

Granger is not ordering these Broncos, the customers are special ordering and specifying Granger as the dealership of their choice.

If Granger or any other Ford dealership wants to order for their dealership lot to sell to walk-in customers then they may have a limit on number they can order per year.

 

[Revenant]

That is true to a point...allocation is based on past sales.

Reservations such as this have nothing to do with allocations...

However this will bump our allocations of Broncos when open ordering comes hopefully in 2022.

Granger is not ordering these Broncos, the customers are special ordering and specifying Granger as the dealership of their choice.

If Granger or any other Ford dealership wants to order for their dealership lot to sell to walk-in customers then they may have a limit on number they can order per year.

Ah.. So just more smoke from my local dealership to try to keep my business. Thanks for the info.

 

[dingle87]

That is true to a point...allocation is based on past sales.

Reservations such as this have nothing to do with allocations...

However this will bump our allocations of Broncos when open ordering comes hopefully in 2022.

I see it, if this initial order gets me the deal I need with a 5 hour drive, then your dealership offering the best deal I can find is worth you getting more units for the next model year. I see it as a win for the customer and a win for Granger.

it’s why I’m giving the big middle finger to my local dealers right now. They’re basically saying f the customer so far. Easy choice for me.

 

[Granger Ford]

I see it, if this initial order gets me the deal I need with a 5 hour drive, then your dealership offering the best deal I can find is worth you getting more units for the next model year. I see it as a win for the customer and a win for Granger.

it’s why I’m giving the big middle finger to my local dealers right now. They’re basically saying f the customer so far. Easy choice for me.

You are correct...

This is going to help us grow to another level in Ford...

Hard to do for a small independent dealership...

Mega stores have no problems but that is not in our stores DNA..

 

[Spencer]

You are correct...

This is going to help us grow to another level in Ford...

Hard to do for a small independent dealership...

Mega stores have no problems but that is not in our stores DNA..

I'll be buying local, but I give you and your dealership props for being proactive and clearly doing a good job answering questions to (anxious) excited members here!

 

[dingle87]

You are correct...

This is going to help us grow to another level in Ford...

Hard to do for a small independent dealership...

Mega stores have no problems but that is not in our stores DNA..

I’m sure the Des Moines area mega dealerships LOVE Granger Ford right now....

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