New Filson Edition Bronco Coming Early 2027

[j_marinelli]

Edit to add Photo Dump via Motor1 Article:

https://www.motor1.com/news/797756/2027-ford-bronco-filson-raptor-engine-specs-details/

Looks like a new edition for the Bronco on the horizon.

Enhanced preview look to expose more details:

Edit to Adds:

Courtesy of @Lewisj41
https://www.motortrend.com/news/ford-bronco-filson-edition

Courtesy of @Squatch
https://www.filson.com/pages/filson...CXWRUcALPJ8DQmuQtDuWwUH6JRkVQeVo4Q86iY.S9Qc5f

Courtesy of @Administrator

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[userdude]

So Filson ~ Eddie Bauer Edition?

 

[HalfmuleFarmer]

Except Filson is $$$$ and Eddie Bauer was $$.

 

[userdude]

Except Filson is $$$$ and Eddie Bauer was $$.

I've never heard of it. It looks like nice stuff. Getting an interior made with that canvas (?) material they use might be nice! But we might get the "abbreviated" version, if you hear what I'm saying... lol

B&O anyone??

 

[HalfmuleFarmer]

Filson is nice stuff, for sure. Very pricey. I guess Ford knows the old guy with disposable income demo!

 

[DaPierogiKid]

Guess Ford had to figure out how to get more Bronco's over the $50k base price...

 

[vrtical]

Going after the Defender market lol

 

[Lewisj41]

https://www.motortrend.com/news/ford-bronco-filson-edition

 

[Returntothefog]

Spiritual successor to the Eddie Bauer edition… except
Collabing with the 400$ jacket company might be a way for ford to slap that “heritage luxury upclassed” feel onto the Bronco for it to be just another appearance package with a 5000$ price tag

 

[Dral97]

Spiritual successor to the Eddie Bauer edition… except
Collabing with the 400$ jacket company might be a way for ford to slap that “heritage luxury upclassed” feel onto the Bronco for it to be just another appearance package with a 5000$ price tag

Exactly. Call me jaded, but the trend seems to be call something a special edition to cause FOMO and have people basically just buy an overpriced appearance package with maybe some relatively inconsequentially upgraded thing.

 

[Ducati1098]

I mean a “premium” Ford Bronco (if it’s actually premium) makes way more sense than that “Lincoln” Bronco everyone claimed was going to happen.

 

[HalfmuleFarmer]

Spiritual successor to the Eddie Bauer edition… except
Collabing with the 400$ jacket company might be a way for ford to slap that “heritage luxury upclassed” feel onto the Bronco for it to be just another appearance package with a 5000$ price tag

Exactly, but for most buyers the Bronco is over-capable already, and technical upgrades are mostly meaningless to them. Branding and appearance sells to those who want an “upclassed” option — they’re not shopping on price and yeah, I’m sure looking at Defender, G-Wagon, Lexus, etc, not a Wrangler or Rubicon. Oh, and it’s the $700 jacket company.

 

[Oldhippie]

Makeup on a pig…

 

[Returntothefog]

Exactly, but for most buyers the Bronco is over-capable already, and technical upgrades are mostly meaningless to them. Branding and appearance sells to those who want an “upclassed” option — they’re not shopping on price and yeah, I’m sure looking at Defender, G-Wagon, Lexus, etc, not a Wrangler or Rubicon. Oh, and it’s the $700 jacket company.

Agree, like atleast give us some cool colors.

That “beach edition” and the “free wheeling” ones in the recent pass I think it’s not bad as a appearance package option, no brand affiliation so more like 1.5-2k instead of 5-6, and actually give the Bronco some distinctive personality instead of just a brand label and some beauty rings. But alas both of them flopped in the market as far as I know…

 

[RR25HB]

Except Filson is $$$$ and Eddie Bauer was $$.

... and do the Hennessey 400 & 500 versions slit in at $$$, or $$$$$?

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