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Went to buy a Bronco Today, got the old Bait and Switch

BadAss bronco dude

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That tells me the Dealers are in fact getting at least 15k over for higher end ones.
On another note... I just talked to another dealer manager and he told me that he will be allotted 2 raptor broncos... And... They are starting at 40-50k over sticker... So in the ballpark of 120k...
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Jawbox

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On another note... I just talked to another dealer manager and he told me that he will be allotted 2 raptor broncos... And... They are starting at 40-50k over sticker... So in the ballpark of 120k...
I like the BR Raptor, but it's just not a 120k vehicle. Maybe I'm not seeing something there though.
 

JoshuaPrieto

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We had a customer flip their Bronco First Edition 2-door, the week after they bought it from us at MSRP. We are still an MSRP dealership for customer orders(or A/Z plan.)

While we do not care, the customer was in here going on that we better honor MSRP, because it'll sit in the garage... yadayadayada.. yet we never gave off the impression we wouldn't. Following week, it's at the mini dealership down the street for $89k. Someone from the dealership called asking if there was an paperwork signed stating they couldn't sell within a timeframe. At least they had the courtesy

This is why dealers are marking them up. Just gotta move on from it. That person is also in the forums ;)
 

BigHoof

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Cskyline

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Well I am just glad that people have that much disposable income to purchase a vehicle above MRSP due to current economic conditions and inflation. I personally will not. it’s a matter of financial principle and I don’t get caught up in the hype as well. I sold my wife’s Jeep and ordered a bronco due to the fact I was getting more value for my money at fords suggested price .
 

AZ_Liberty

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It's an odd spec, Big Bend 2.3 auto, brown interior and no options other than hard top. Weird someone would order a Big Bend without mid package.
Weird. To me, the only reason to spend an extra $5k on the Big Bend is to get the rear locker. I just couldn't justify that kind of price increase for the rear locker though.
 

AZ_Liberty

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Future Dealership Model:

I can already order a new Mustang, using X-plan (Mustang Club of America). Or an F-150, or actually almost anything except the Bronco or Mach-E.

That gets me just a hair under MSRP, but more importantly it contractually limits the dealer to a $100 doc fee instead of the normal $500 pure profit padding they normally charge, and contractually forbids them from adding on any of the BS "Vin etching, N2 tires, etc. crap".

No BS. Other than the ever present government fees, I know the price to the penny in advance.

I see a future dealership model looking more and more like that. Dealers will still order fast sellers for the lot, but a significant amount will simply be pass through direct orders. Ford just needs to allow X-plan type pricing on everything. (i.e. order online, and the dealership gets a flat payment from ford for processing the deal)

And frankly, since Ford is charging me $1500 to ship my Bronco, they can bloody well just drop it off at my house.
 
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Bronco Bob

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We had a customer flip their Bronco First Edition 2-door, the week after they bought it from us at MSRP. We are still an MSRP dealership for customer orders(or A/Z plan.)

While we do not care, the customer was in here going on that we better honor MSRP, because it'll sit in the garage... yadayadayada.. yet we never gave off the impression we wouldn't. Following week, it's at the mini dealership down the street for $89k. Someone from the dealership called asking if there was an paperwork signed stating they couldn't sell within a timeframe. At least they had the courtesy

This is why dealers are marking them up. Just gotta move on from it. That person is also in the forums ;)
How quickly can You get me a Bronco?
 
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Bronco Bob

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We had a customer flip their Bronco First Edition 2-door, the week after they bought it from us at MSRP. We are still an MSRP dealership for customer orders(or A/Z plan.)

While we do not care, the customer was in here going on that we better honor MSRP, because it'll sit in the garage... yadayadayada.. yet we never gave off the impression we wouldn't. Following week, it's at the mini dealership down the street for $89k. Someone from the dealership called asking if there was an paperwork signed stating they couldn't sell within a timeframe. At least they had the courtesy

This is why dealers are marking them up. Just gotta move on from it. That person is also in the forums ;)
Anything coming in?
 

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JoshuaPrieto

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Anything coming in?
I wish… everything remaining in our order bank is customers who are fighting for commodity allocations… which we all knew would come soon enough. We are at a point where reservation holders should be taking priority
 
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Bronco Bob

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I wish… everything remaining in our order bank is customers who are fighting for commodity allocations… which we all knew would come soon enough. We are at a point where reservation holders should be taking priority
Ok Thank You. I saw the Green 4 door badlands on Your website and thought Hell Yes!
 

JoshuaPrieto

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Ok Thank You. I saw the Green 4 door badlands on Your website and thought Hell Yes!
Ugh I’ve been trying to get that thing off my website I apologize. Every time I hide it, it doesn’t take it and just decides to do whatever it wants
 

DumbAzzGuard

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Little Foot

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Which dealers are selling their Bronco inventory at MSRP? Is there a dealer not selling their Bronco inventory at current market rate? I'm not talking about adding ADM to orders, but abandoned, inventory, or demo units...why shouldn't they mark them up?

As far as I know, every person selling their used car is also maximizing the current market pricing. Nobody is saying "no thanks, I'm going to sell my car at the 2019 rate, for $10k less, because I think the market is inflated".

I'm just not sure what world people are living in where they expect prices to remain static.
Not the dealerships around me. They are only giving "Fair" KBB pricing where I am at for F-150s. I guess I am just in a bad part of the country (Western NY) when it comes to value of used vehicles for trade in 😳
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