You've been asking, and we've been listening. Coming Soon!

[Reidt131]

Y'all are ridiculous. Car companies regularly drop marketing with, say, just the picture of a trunk corner or whatever and a date and many of y'all are all in titters. Apple is king of this technique. I don't know this really pulled off the trick (you need a highly social cohort for your products), but there's sure a lot of activity on this thread for people who are so eat up with how dumb it is.

If they were advertising ADV fiberglass fenders (which were shown in the video) then it would be fine. They showed no teaser for their own product.

When a car company teases a trunk corner, it's usually a brand new design for something.

I'm not buying the "highly social cohort" stuff, this forum is extremely social but still sees through this weak marketing.

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[userdude]

If they were advertising ADV fiberglass fenders (which were shown in the video) then it would be fine. They showed no teaser for their own product.

When a car company teases a trunk corner, it's usually a brand new design for something.

I'm not buying the "highly social cohort" stuff, this forum is extremely social but still sees through this weak marketing.

"Highly social cohort who follows you." Like a decent size of real passionate fans (cohort) who join in. I'm not making any claims this is pulling it off that well, but it's basic network effect. You drop it, makes ripples, which then make more ripples, and eventually you got a buzz/hype cycle started. I saw a few people saying they make good stuff, but apparently this forum is not their fan's stomping grounds, at least yet. And the second thread is pulled off a little better.

And yeah it is silly to crab about how stupid a thread that someone willingly opened and read. Moan all you want, nobody made anybody read this thread. I guess some folks are annoyed they wasted 10s worth of time?

 

[Reidt131]

"Highly social cohort who follows you." Like a decent size of real passionate fans (cohort) who join in. I'm not making any claims this is pulling it off that well, but it's basic network effect. You drop it, makes ripples, which then make more ripples, and eventually you got a buzz/hype cycle started. I saw a few people saying they make good stuff, but apparently this forum is not their fan's stomping grounds, at least yet. And the second thread is pulled off a little better.

And yeah it is silly to crab about how stupid a thread that someone willingly opened and read. Moan all you want, nobody made anybody read this thread. I guess some folks are annoyed they wasted 10s worth of time?

I think the strong reaction (I guess I kinda started it lol) is meant to discourage this kind of teasing in the future.

IMO, if a company makes a video to tease something, that something should be in the teaser video.

 

[userdude]

I think the strong reaction (I guess I kinda started it lol) is meant to discourage this kind of teasing in the future.

IMO, if a company makes a video to tease something, that something should be in the teaser video.

I was trying to find one of Laravel Twitter announcements where they did something like "What is it? Coming soon!" with a screenshot that gives nothing away. Then there's 500 comments, 200 likes, 200 retweets. That's viral marketing, but it works because they've come through with interesting products in the past. Give these guys some time, I assume they'll improve.

 

[Karl_in_Chicago]

I was trying to find one of Laravel Twitter announcements where they did something like "What is it? Coming soon!" with a screenshot that gives nothing away. Then there's 500 comments, 200 likes, 200 retweets. That's viral marketing, but it works because they've come through with interesting products in the past. Give these guys some time, I assume they'll improve.

Who is Laravel Twitter? Did he/she invent Twitter (don't use it so don't know)?

 

[userdude]

Who is Laravel Twitter? Did he/she invent Twitter (don't use it so don't know)?

Twitter is now X, the everything-I-don't-want app, but originally back in '08 it was a microblogging/public messaging system for programmers. I have had an account since 2008-era "fail whale" stuff. Twitter was invented by Jack Dorsey (Square also). Well, at least he was the one who wrote it in Ruby on Rails initially (the Fail Whale oughta be on his tombstone). I assume you know who owns it now...

Laravel is a web framework for building web applications and sites. It's very popular; it's now had some crazy number, billions, of downloads off GitHub. The guy who started it lives in a mansion in Arkansas and buys supercars for a hobby. I've heard he's worth upwards of $50m. I have met him and once he bought me dinner, but otherwise I don't know him personally.

He's also a bit divisive. He's very good at virality, but a lot of it to me at least comes off as us-versus-them (perfect for our era, of course). I don't guess they do the anonymous drops as much, but they used to happen several times a year.

 

[Callelk]

We've got something cooking up for your Bronco!

Drama Queen much...............

 

[zyglyrox]

Strike 1- a teaser with no info

Strike 2 - a 3 second video

Strike 3 - picking Drake over Kendrick

Im out.

Yep ^

 

[Los]

For not being too informative, it sure is getting lots of attention on this forum.... LMAO

 

[HighVelocity]

For not being too informative, it sure is getting lots of attention on this forum.... LMAO

To some, there's no such thing as bad press.

 

[Poppavein]

This is like watching a train wreck.
It’s horrible to watch, but you can’t help yourself.

 

[Sunday Money]

For not being too informative, it sure is getting lots of attention on this forum.... LMAO

And there's a grand total of 10-people following this thread I'm only seeing it again because I posted on it yesterday.

My same question from yesterday stands: What is the OVER/UNDER on the big reveal post getting 10 "likes"? I'll go out on a limb and start with UNDER.

 

[RowsKing]

4 pages of posts and no other info? Will they really “bring the bass” if it’s just another sub in a box? If you are going to claim you are going to “bring the bass” at minimum it should be 2 -12inch subs, or something that can hit a minimum of 140 dbs.

 

[Midnight_Blue]

You drop it, makes ripples, which then make more ripples, and eventually you got a buzz/hype cycle started.

Wrong platform for that. All the OP did here was create a thread to bash them.

 

[RhymesWithCyberOrange]

Y'all are ridiculous. Car companies regularly drop marketing with, say, just the picture of a trunk corner or whatever and a date and many of y'all are all in titters. Apple is king of this technique. I don't know this really pulled off the trick (you need a highly social cohort for your products), but there's sure a lot of activity on this thread for people who are so eat up with how dumb it is.

Ask me how many Apple products I've ever owned

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