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HOLY WOW! $91,570 for a Bronco Heritage Limited

Rspayde

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Detailed Pricing
Long Lewis Price
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$91,570
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It's not a dealer fee it is an Add on charge. There is a huge difference.
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2023bronco

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Considering how many "special editions" there are now and that more are coming, and that all the buyer is getting is different colors/patterns of the same parts as other Broncos, I do not see these heritage versions holding a higher value. But like I said before, there was a mania over different colored tulips, and humans are DUMB AS SHIT, so anything's possible.
 

65CarryAll

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Doesn't even have the squared off fenders. How can that be? That's one of the favored features of the Heritage.
 

JeffL

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i can't believe the msrp at 71.
 

Imaginary Friend

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Nobody cares when a silly Porsche Cayenne costs more than this? Oh -- but its a Porsche -- okay
But then again, Porsche build quality is a tad better than Ford's. Just a tad....
 

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Brave Man

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Doesn't even have the squared off fenders. How can that be? That's one of the favored features of the Heritage.
this is not an actual picture of an HE, it is a computer generated image, they probably
just used a regular Bronco image and slapped on the HE colors
 

MNBigfoot

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Doesn't even have the squared off fenders. How can that be? That's one of the favored features of the Heritage.
Good call, now that you mentioned it it doesn't have the light/reflector on the side mirrors. Perhaps it an AI generated image?
 
Last edited:

65CarryAll

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So the dealer doesn't even have this truck... and maybe never will. This is what I kept finding several months ago when I was searching for a 2 door Heritage with manual trans. Notice "Vehicle in transit, not in stock". Every time the vehicle posted was in front of rail cars it was faked. I found this with Regular cab F-150's also. Dealers will post anything to just to get clicks. When ever I pursued one of these they always offered me plenty of other (usually 4 door) junk I didn't want.
 

timhood

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I DIY'd my Badlands Lux into a Heritage for about $55K. Granted, it's not one-for-one, especially since I have the equipment of the Limited but the look of the regular Heritage. I don't have the Heritage fenders, but the Heritage doesn't have the three-tone grille that I have. :) Full disclosure: my price was benefitted by a Day 1 reservation and Granger order with the '22 price protection, so I was ahead of many of the price increases that came.
 

Rkgzx9leftcoast

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Like everything else, the market will ultimately decide what these are worth.
It already has, anyone trying to sell or trade one in is going to be very disappointed. Dealers are already getting a glut of them they cant sell. High interest rates have a lot to do with this, but I believe the market is limited for these once the initial fan fare wears off.

Anyone paying mark ups is insane... will never get your money back and will be upside down for years. The Dealers still living in that world will find out the hard way also.
 

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BigFootie

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this is not an actual picture of an HE, it is a computer generated image, they probably
just used a regular Bronco image and slapped on the HE colors
Yup, Just like the lack of graffiti on the rail car. The is a CGI.
 

Compta38

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yeah, that's a 2024 GX...hard pass.
 

thenewjs

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Has anyone reached out to the dealer and they are actually asking this much. When my wife picked up hers it was online for more than MSRP, but she got it for nearly $10k under MSRP.
 

timhood

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Has anyone reached out to the dealer and they are actually asking this much. When my wife picked up hers it was online for more than MSRP, but she got it for nearly $10k under MSRP.
When you say, "My wife picked up hers," exactly what did she get for $10K under MSRP? If it was a new Bronco, that would be the best deal I've ever heard of anywhere.
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