I work at a dealer and I can confirm that this is real. After looking around on the site and looking back on the 2022 Broncos, the 2023 portion is incomplete. The 2022 & 2021 year models has different tabs for each trim and available colors specific to each trim. Also. there's selectable tabs for interior colors, upholstery types and wheel options but those tabs are not there yet for 2023.
Edit:
After further reading on the home page it states that previous years are complimentary while the current year model is locked behind a paywall... Seems that to get all the colors and trims someone would need to pay. Here's what the it says
""Please note that, as mentioned, access to the previous model year's vehicle line is provided automatically. Access to the current model year is available for a fee. Please find the digital access prices listed below for purchase:
Edit:
After further reading on the home page it states that previous years are complimentary while the current year model is locked behind a paywall... Seems that to get all the colors and trims someone would need to pay. Here's what the it says
""Please note that, as mentioned, access to the previous model year's vehicle line is provided automatically. Access to the current model year is available for a fee. Please find the digital access prices listed below for purchase:
- Ford: $300.00 USD
- Lincoln: $185.00 USD"""
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