Bronco Sales Up 19.4% in January 2026

[Administrator]

Bronco sales were up 19.4% in January 2026 compared to January of last year. The January 2026 sales and production numbers were:

10,814 Broncos sold
10,550 Broncos produced

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[DALOLA]

Hmmmm...... I think Doug secretly wishes he had a Maverick.....

 

[Desmolicious]

Dang, their EV sales - -Mustang and Lightning - have fallen off a cliff.

 

[BroncocnorB]

I want a 6g Bronco with a 351 and a 4 spd with granny gear. Just a basic two door but with a bench seat in front so I can have fun times with my GF. Ford please bring back front bench seats or at least full width. F the console

 

[EasternSierra]

Dang, their EV sales - -Mustang and Lightning - have fallen off a cliff.

Makes me wonder if the market for these got saturated, at least for the time being. EVs are (mostly) the future for light vehicles, but it's going to be a long road to get there with ups and downs along the way.

 

[Andrew Bynum]

Makes me wonder if the market for these got saturated, at least for the time being. EVs are (mostly) the future for light vehicles, but it's going to be a long road to get there with ups and downs along the way.

Seems like the market has spoken. For the past twenty years. Now that there’s no government incentive, the language is clear.

 

[CitrusBronco]

Feels like they are gaining popularity, I see a Bronco on the road every day it seems now. Well not counting the one I’m driving .

 

[Blackcat]

I’ve been seeing more, especially Base models!

 

[michelle227]

Dang, their EV sales - -Mustang and Lightning - have fallen off a cliff.

Pretty much backs the claim that, absent subsidies, people don't want them. Even Stellantis just took a $25B write down on EV's and a renewed focus on real powertrains...

 

[Desmolicious]

Pretty much backs the claim that, absent subsidies, people don't want them. Even Stellantis just took a $25B write down on EV's and a renewed focus on real powertrains...

Stellantis’ EVs and hybrids are awful. They basically threw in the towel.

I wanted a Grand Cherokee Trailhawk but recently model years were only available w their garbage hybrid system. Owner reports were horrendous!

 

[KreeHBronco]

Makes me wonder if the market for these got saturated, at least for the time being. EVs are (mostly) the future for light vehicles, but it's going to be a long road to get there with ups and downs along the way.

I think most folks who wanted one have one (mostly leased).

 

[EasternSierra]

Seems like the market has spoken. For the past twenty years. Now that there’s no government incentive, the language is clear.

There are two questions here.

One is the current situation and near future. As I said, I suspect the market for the Mach-e and Lightning might be saturated for now. However, you can't understand the EV market by looking at just two models! Ford's not the only player in town.

Overall sales of BEVs were down just a bit in 2025. However, federal incentives were in place most of the year, and in the third quarter there was a huge surge in purchases before the incentives ended. Then sales fell off a cliff in the fourth quarter because of the previous rush to buy pulled sales forward in time. So, it's not yet a true before-and-after comparison of the results of BEV subsidies ending. Let's see how 2026 and 2027 go.

The other question is the long term - 10, 20, 30 years from now. You laughed at my statement and that's fine. None of us really knows the future. Still, whatever is going on now doesn't tell what will be happening in the real long term. BEV tech will continue to improve, and fracked oil wells tend to run out a lot faster than others. The long term will a whole other ball game.

 

[Andrew Bynum]

There are two questions here.

One is the current situation and near future. As I said, I suspect the market for the Mach-e and Lightning might be saturated for now. However, you can't understand the EV market by looking at just two models! Ford's not the only player in town.

Overall sales of BEVs were down just a bit in 2025. However, federal incentives were in place most of the year, and in the third quarter there was a huge surge in purchases before the incentives ended. Then sales fell off a cliff in the fourth quarter because of the previous rush to buy pulled sales forward in time. So, it's not yet a true before-and-after comparison of the results of BEV subsidies ending. Let's see how 2026 and 2027 go.

The other question is the long term - 10, 20, 30 years from now. You laughed at my statement and that's fine. None of us really knows the future. Still, whatever is going on now doesn't tell what will be happening in the real long term. BEV tech will continue to improve, and fracked oil wells tend to run out a lot faster than others. The long term will a whole other ball game.

I’m not saying there’s no future for BEV. The market seems to be saying, though, that unless your name is Tesla, stay in your lane. Ford figured that out belatedly, but they figured it nonetheless. Options are great; telling Americans the only vehicle they can have is an electric one (à la California) was never a serious approach.

 

[23OBX2.7]

Rental fleets getting rhem cheap. Also needed for many of the holed and cratered streets starting ro feel thirs world in Canada at least.

 

[Gunter]

imagine if the entire country basically didn't have two snowpocalypses in January... sales would likely have been ever higher.

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