Build & Price Update from Ford – Q&A with Bronco Brand Manager

[618TRVLWILD]

I can’t believe no mentioned that he said that the 2dr will NOT not have a rear seat delete WTF!

Seriously disappointing

Anyone know if it’s possible to do regardless if Ford says we can’t?

They pretty much said that from the beginning. I think aftermarket will take care of it somehow!

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[wvmtneer]

Then don’t believe me. I come here for information and to have fun, not to get in to spats.

 

[Bronc-O]

Also you want you Bronco don't pick anything Late Availability!! Just heard that in their talk!

Things like
engine
roof
suspension
seats

 

[618TRVLWILD]

Things like
engine
roof
suspension
seats

Yup basically the whole darn thing!! ?

 

[Rydfree]

If you play the video in reverse he says your Bronco will ship in April with a free 10spd Auto , a saddle brown leather or all white interior and x-plan will be honored .

 

[North7]

I couldn’t get it to work on mine either. Can only get it to work on my cell phone

Great news, Ford cut Bronco Nations budget and they can no longer afford to release videos in multi format.

 

[Toccoa]

Coke advertises that people prefer Coke over Pepsi. Pepsi advertises that people prefer the taste of Pepsi over Coke.

They're both 100% correct.

Pepsi wins blind taste tests; Coke wins when people know what they're drinking.

Turns out that people are quite happy with properly chilled & carbonated cow piss - as long as it comes out of a Coke container.

I'm coming to believe Ford believes the same thing about their branded products.

 

[Opossum]

I can’t believe no mentioned that he said that the 2dr will NOT not have a rear seat delete WTF!

Seriously disappointing

Anyone know if it’s possible to do regardless if Ford says we can’t?

With the right tools and a "can do" attitude, anything is possible!

 

[jaruss01]

1. Esteban is done with Ford after this year. It looks like he is about to breakdown and cry. Ford put him as the face of all problems. Unfortunate, but true. He’s a young guy they placed as the mouthguard. He knows it and it couldn’t be more obvious. I said it 5 times. He’s a Tom with Greg sprinkles. No exec is getting tarnished and losing their tenure over COVID delays. Guys have said in the past what is this kid doing here? My response was that he probably is an ivy undergrad with an MBA. Sure enough, I looked him up and that was true. Princeton, followed with an MBA. Ford screwed his career big time. No wonder he is so upset. In my line of work, we recruit people like Esteban. It really hits home, and annoys me, how Ford execs are hiding behind the problem and throwing hard to get, young talent under the bus. After all of the issues with this unveiling this really strikes a chord with me. It’s very wrong.

so here’s you 30year old something brand manager that you sent out to the pasture

...while the CEO tweets stuff like this!?!?

...2. To get sound deadening and a roof rack on a loaded badlands sounds like it’s not happening. It will have to come from the dealer. Is that a 2 month wait or a 12 month wait, we have no idea.
3. As I predicted, paying freight on a mod top after taking delivery of a MIC top is going to cost 3k+ given freight and selling the MIC at pennies on the dollar.

 

[Southern Girl]

Great news, Ford cut Bronco Nations budget and they can no longer afford to release videos in multi format.

They also can't afford flannel now, apparently.

 

[chtucker]

I wish they clarified if the rock rails come standard with Badlands, Black Diamond and FE

 

[RG7]

Well, I owe many of you an apology. Time after time I sat here and argued with some of you that there’s no possible way Ford could be so stupid to design a vehicle with a “WASHOUT CAPABLE INTERIOR” with MGV and rubberized flooring, and then throw some shit-ass ninety cent a square carpet at the back of the rear seats and call it a day. Didn’t think it was possible.

Now we find out from our curiously un-flanneled friend that not only did they actually carpet the back of our washout seats, but continue to lie and say that it’s bc they don’t want to damage the doors stored in the back. Well what about the 2D’s that supposedly don’t have that capability? Or do you have some other absurd lie to tell me?

 

[AK SNO RIDER]

Does that mean if we select the Black Mod Hardtop it will be a 2022 First Edition.

Trying to wrap my head around a second year "First" Edition. Wtf is going on at Ford.

 

[corey07]

See I am thinking this but the other way around. The bags already protect the doors, it is literally what the bags are for. So you have no need for cloth backing on the seats unless it costs you more to rubberize the back of the seats and its just an easy way to save a buck.

I totally get it. Chicken or the egg ( and it was fun to say when you have carpet). SO mostly they just want us to pay for both...

Side note...I am totally on board with the bronco...I just have few tiny question as to what the actual F is going on

 

[Razorbak86]

The system can dynamically add dollars, so it can add weight at the same time. Ford doesn’t want them to program it in as someone might forgo a high dollar sas package if the B&P said, “sorry you are over your weight limit.” Ford says instead, “sorry no headliner.”

No one likes being told they’re overweight. Not even a sumo wrestler. They prefer to be called “metabolically healthy obese.”

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