Bronco Q2 2025 sales was best quarter since it debuted in 2021, jumping 51.3% to 39,468

[Administrator]

Ford Second Quarter Sales Rise 14.2%; Market Share Surges on Truck, Hybrid, SUV Strength

• F-Series trucks post best second quarter since 2019
• Record electrified vehicle sales
• Lincoln delivers highest second quarter volume since 2007
• Ford Pro paid software subscriptions risemore than 20% to more than 750,000 active users

Ford Motor Company accelerated well ahead of the U.S. industry in the second quarter, growing sales 14.2% — about 10 times the estimated 1.4% industry increase — and expanding market share to an estimated 14.3%, up 1.8 percentage points versus the first quarter.

“We blew the doors off the overall industry with our second-quarter sales,” said Andrew Frick, president, Ford Blue and Model e, and interim head of Ford Pro. “Customers continue appreciating our broad powertrain choices — gas, hybrid, electric, and diesel — digital productivity tools that save time and money, and our Ford Motor Company: From America, For America commitment.”

By the Numbers (Second Quarter)

• Total sales: 612,095 (+14.2%)
• Market share: estimated 14.3% (+1.8 ppts quarter over quarter)
• Total pickups (F-Series, Ranger, Maverick): 288,564 (+15.1%)
• Electrified vehicles (hybrid, plug-in hybrid, electric): 82,886 (+6.6%); 13.5% of mix
• Ford Pro Super Duty sales up 13.5%, best since 2004
• Ford Pro Intelligence active paid software subscriptions: more than 750,000 active users
• BlueCruise cumulative hands-free miles: 6 million-plus cumulative hours

Trucks: Unmatched Powertrain Choice Drives Share Gains

• F-Series sales climbed 11.5% to 222,459 — the best second quarter since 2019 — on the broadest lineup of gas, diesel, hybrid, and electric powertrains in the segment. F-Series for the first-half of the year was the best-selling truck in America.
• Maverick recorded an all-time-best quarter with 48,041 trucks sold (+26.3%); almost 60% of buyers are new to Ford.
• Ranger rebounded strongly, up 36.3%, supported by the new Raptor and Tremor variants.

[IMG alt="Professional driver on closed course. Always consult the Owner's Manual before off-road driving, know your terrain and trail difficult, and use appropriate safety gear.

"]https://www.fromtheroad.ford.com/co...50-tremor/2024 Ford F-150 Tremor_05.jpg[/IMG]


Total Electrified Vehicles: Record Half-Year, Outselling Estimated GM and Stellantis Combined

• Ford sold a record 156,509 electrified vehicles in the first half (+14.7%), outselling the combined electrified portfolios of GM and Stellantis.
• Hybrids jumped double-digits to 117,521 in the first half as Maverick Hybrid remained America’s best-selling hybrid pickup and F-150 Hybrid led full-size pickups.
• Electric vehicles — Mustang Mach-E, F-150 Lightning and E-Transit — averaged 12,996 sales per nameplate through June, much higher than the industry and other automakers that have more electric vehicles nameplates.
• Electrified vehicles represented 13.5% of Ford’s total second quarter volume.

SUVs: Big Gains at Both Ends of the Showroom

• Expedition sales surged 43.9% to 31,298 — its best second quarter in 20 years —while Navigator soared 115% to 7,355, its strongest second quarter in 21 years.
• Bronco family (Bronco and Bronco Sport) delivered a record 78,543 SUVs, up 44.7%; Bronco alone had its best quarter since it debuted in 2021, jumping 51.3% to 39,468.
• Off-road performance trims (Raptor, Tremor, Timberline, FX4) now account for 20.9% of Ford’s U.S. mix, +3.3 ppts year-over-year.

Lincoln: Best Q2 Since 2007

• Lincoln sales rose 31% to 31,332 vehicles — its highest second-quarter tally in 18 years.
• Navigator (+115%), Nautilus record Q2 (+19.3%), Corsair (+4.5%) and Aviator (+28.0%) all contributed to the brand’s momentum.

Digital & Services: Ford Pro Intelligence and BlueCruise Momentum

• Ford Pro Intelligence paid software subscriptions grew more than 20% year-over-year in the second quarter and total more than 750,000 active subscriptions today.
• BlueCruise hands-free highway driving surpassed 6 million cumulative hours at the end of the second quarter, with versions 1.4 and 1.5 now shipping on 2025 vehicles.

Mobile Service Continues Growth

Strong momentum continues into the second quarter, with services up 14% versus prior year. Ford delivered 969,133 service experiences in the second quarter and 1.8M experiences in the first half of the year. These include Mobile Service — in which technicians drive to service a customer’s vehicle — and Pickup & Delivery — in which a dealer employee picks up, services, and returns a customer’s vehicle.

Dealers have provided more than 578,899 Mobile Service experiences during the second quarter of this year, up 21% from year ago.

Looking Ahead

In the third quarter, the recently revealed Explorer Tremor and new F-150 Lobo street truck are expected to start shipping to customers. Available with a 400-horsepower EcoBoost engine, Explorer Tremor expands the Ford family of Tremor off-road vehicles for customers who need next-level off-road capability and performance beyond four-wheel drive. The F-150 Lobo, Ford’s newest performance-oriented truck comes standard with a 5.0-liter V8, lowered stance, automatic four-wheel drive and unique looks for customers who want street truck style with F-150 capability and toughness.

“We’ve heard from customers who love our current trucks and SUVs but want something that fits their lifestyle event better — both on- and off-road,” said Jim Baumbick, vice president, Advanced Product Development, Cycle Planning and Programs. “Adding Tremor capability to Explorer and expanding F-150’s lineup with Lobo style and performance is continuing to give Ford customers what they love and can’t live without.”

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[CitrusBronco]

Employee pricing brings people out.
I heard an ad yesterday for Jeep now offering employee pricing.

 

[userdude]

Sales slip, "give 'em incentives", sales rise, "raise the prices", sales slip...

 

[B22-2023]

“Hi I’m new here, what mods should I do?” posts, predicted to be up 51.3%………

 

[indio22]

Every year Ford should offer a new HOSS version, making current owners feel inadequate, hence driving sales. Because HOSS X.X is a must have.

 

[11811]

Bronco Family up 44% Definitely seeing many more Bronco Sports on the road.

 

[[DELETED MEMBER 27901]]

• Bronco family (Bronco and Bronco Sport) delivered a record 78,543 SUVs, up 44.7%; Bronco alone had its best quarter since it debuted in 2021, jumping 51.3% to 39,468.
• Off-road performance trims (Raptor, Tremor, Timberline, FX4) now account for 20.9% of Ford’s U.S. mix, +3.3 ppts year-over-year.

1. This photo almost makes the Mach E look acceptable if you cut the mustang logo and ignore the rear fascia.

2. I think there's a lot of room for growth in the Bronco segment when they start adding things like the one touch sky top standard. Also the new 4Runner doesn't look inspiring, $67k for a 4cyl on 18" 32's?

3. Raptor, Tremor, and Timberline are having a high take rate because how else are people gonna know you're hardcore?

 

[Imaginary Friend]

You're welcome, Ford.

That new Escape ST I recently bought for the wife unit better live up to my expectations.

 

[SHANUT]

Bummer. I was hoping for a nice big rebate when my Bronco shows up later this month.

 

[Andrew Bynum]

You're welcome, Ford.

That new Escape ST I recently bought for the wife unit better live up to my expectations.

When you can get a Model Y Juniper for $400 a month and $1k down, every other car purchase even remotely in that segment looks silly.

 

[Sgt Badlands]

Somebody at ford is getting a big bonus

 

[Gbauer]

“Hi I’m new here, what mods should I do?” posts, predicted to be up 51.3%………

A gun safe in your center counsel.

 

[Gbauer]

1. This photo almost makes the Mach E look acceptable if you cut the mustang logo and ignore the rear fascia.

2. I think there's a lot of room for growth in the Bronco segment when they start adding things like the one touch sky top standard. Also the new 4Runner doesn't look inspiring, $67k for a 4cyl on 18" 32's?

3. Raptor, Tremor, and Timberline are having a high take rate because how else are people gonna know you're hardcore?

1) as a real mustang owner... NO!

2) Everyone i know who's even remotely interested in off roading has been asking me questions about mine since I bought it 6 months ago.

3) they need to come out with the Mall Rated version. Add a sliding rear door, TVs in the headrests, and 18 zone climate control.

 

[FootPain]

You're welcome, Ford.

That new Escape ST I recently bought for the wife unit better live up to my expectations.

You mean ST- line

 

[TomC]

I added a 2025 F150. came with 880 miles, Shopped around and it was the best deal. Blue cruise sold me, after taking a 35 mile test drive. That and the 5.0, which is the last v8 going, if GM's problems are any indication.

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