Cool. Ford went from “you can squatch your base model to have all the capability of a badlands/rubicon level trim without the comfort features driving up the price”, to “you can squatch your base model but it’s going to cost you just as much as a badlands or rubicon so there’s no point”.
Even if you subtract the auto, adv 4x4 from the new sq price there’s still a ~1,500 price increase. Add 1,895 for the formerly free 2.7 upgrade people were planning on, and many builds just got jacked up ~$3,400 — which makes it IMO overpriced for what you’re actually getting.
Yeah sure there are a lot of points you can bring up about better powertrain ifs etc but the fact remains that the idea you could get a stripped max capability off-roader (circumventing paying rubicon prices) with a price that reflects it is no longer the case.
The more I think about it the more it seems like one of two things is happening: either they accidentally added ~$1,500 too much to the SQ price, or they were looking at Wildtrak and it’s lack of popularity and are now trying to shift people that way.
Seems inconceivable to me that they could launch B&P and knowingly let wrong pricing circulate for two months. I don’t care that Ford isn’t legally bound to B&P pricing, they should explain to their customers what is happening — either there was a mistake on pricing at B&P launch or just blame last minute increases on covid, that’s a scapegoat that everyone just accepts without question.
Either way I’m getting tired of these weekend info dumps riding on top of bad news. It’s a chickenshit way of operating that makes me feel more like Ford is somehow trying to fuck me than get me to buy a vehicle.
Even if you subtract the auto, adv 4x4 from the new sq price there’s still a ~1,500 price increase. Add 1,895 for the formerly free 2.7 upgrade people were planning on, and many builds just got jacked up ~$3,400 — which makes it IMO overpriced for what you’re actually getting.
Yeah sure there are a lot of points you can bring up about better powertrain ifs etc but the fact remains that the idea you could get a stripped max capability off-roader (circumventing paying rubicon prices) with a price that reflects it is no longer the case.
The more I think about it the more it seems like one of two things is happening: either they accidentally added ~$1,500 too much to the SQ price, or they were looking at Wildtrak and it’s lack of popularity and are now trying to shift people that way.
Seems inconceivable to me that they could launch B&P and knowingly let wrong pricing circulate for two months. I don’t care that Ford isn’t legally bound to B&P pricing, they should explain to their customers what is happening — either there was a mistake on pricing at B&P launch or just blame last minute increases on covid, that’s a scapegoat that everyone just accepts without question.
Either way I’m getting tired of these weekend info dumps riding on top of bad news. It’s a chickenshit way of operating that makes me feel more like Ford is somehow trying to fuck me than get me to buy a vehicle.
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