I think you are correct. Consider the F-150 Lightning, based on the top selling vehicle in America for nearly 5 decade, and the wild success of Tesla. Put the two together and you would think it would be off the charts. Well, they just hit 90k reservations 3 month in - Bronco did that in 3 weeks. Follow that with a 60+% conversion rate and it has been beyond their wildest dreams probably.Does anyone know how many first generation Broncos were built between 1966 and 1977? The number is just about 255K. That’s over 11 years. This version is looking at 125K in initial first year production, does anyone think that ford anticipated the level of acceptance? I think not. They got hammered with reservations and orders beyond their wildest dreams.
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