Build & Price Updated: Auto No Longer Free For Mid-Level Trim + Other Changes

[Username_not_found]

The only reason I was doing mid-package anyway is because my wife wants heated seats since we live in Minnesota. Now for heated seats I would have to pay $3100. Fucking dumb. Just have a cold weather package or let me get a manual with mid-package.

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[Jeffwomack]

Well my photo is a Sasquatch Base. The description shows Automatic. The price says 37,405 so I gave them $100 and they took it. My reservation page on Ford.com.

Now the price is different ?

 

[MasonPaul]

Our broncos just went up on price!

Thanks Mike Levine and Ford! The Grinch who stole Christmas by jacking up my Bronco price and having the ugliest interiors in the auto industry with the exception of the MGV. And now dangle another carrot of extra color options to distract us from your BS.

 

[Randy92Fox]

Anyone figure out where the additional $1,595 charge on a base bronco sasquatch came from? Sasquatch now shows $8,980 on base. $4,995 squatch, $1,595 auto, $795 advanced 4x4 and $1,595 to send us all into hysteria?

 

[Beebe Senior]

I am with ya. Orderd my Rubicon Unlimited $47k out the door taxes and everything. You can build and price, you can research invoice pricing, present a spreadsheet with both prices to the dealer and you will get it under invoice.

 

[Beebe Senior]

My base squatched bronco just went up about 2,000 on the ford build site .Can not believe Ford is doing this after posting prices for options a couple months ago ,false advertising in my opinion .Likely will be canceling my order , my base bronco build is now about 6,000 more than my 2015 supercrew xlt 4x4 , no way I will pay that , may have to go with a Rubicon , possibly hybrid. Think this was a real stupid call on Fords end , they may lose a lot of sales and more importantly long time customers.

I am with ya. Orderd my Rubicon Unlimited $47k out the door taxes and everything. You can build and price, you can research invoice pricing, present a spreadsheet with both prices to the dealer and you will get it under invoice.

 

[PrevCYBRTRKrez]

Note BN's comment ?????

 

[Lainez]

It’s definitely getting harder to excited about the Bronco. I have managed multiple product and service launches. There is no excuse for a as buggy a BnP as the first iteration. Price errors of this magnitude should have never been allowed live for two months especially without any communication from Ford. Unprofessional and disappointing. Frankly some people should be fired, demoted, or pulled off this project.

in my case the Bronco was going to be a family adventure vehicle. With pricing over $50k, restrictions on rack + 2.7, and sub 4000# towing, other options look more appealing. F150, Silverado, Tundra, Gladiator and 4Runner become viable options not easily dismissed

 

[OrlandoBroncos]

Anyone figure out where the additional $1,595 charge on a base bronco sasquatch came from? Sasquatch now shows $8,980 on base. $4,995 squatch, $1,595 auto, $795 advanced 4x4 and $1,595 to send us all into hysteria?

Yes: https://www.bronco6g.com/forum/thre...bend-sasquatch-pricing-should-be-7-385.10300/

 

[Randy92Fox]

Yes: https://www.bronco6g.com/forum/thre...bend-sasquatch-pricing-should-be-7-385.10300/

Thank you!

 

[HORSINROUND]

I’ve heard that this is the Ford Exec whose idea it was to update the B&P with this great news right here before Christmas.

 

[PSUTE]

They are blindsided as well. what do you expect them to say?

 

[mdonathan56]

I’ve heard that this is the Ford Exec whose idea it was to update the B&P with this great news right here before Christmas.

And the Shitter's full! LMAO

 

[Ksjrb03]

I don’t know why it’s hard to believe when it’s right there in writing & it’s all that people have to look at but to each his own. Consider also all of the people who aren’t on this forum and don’t have all the semi insider knowledge that we have here.

Ok, if you’ve never shopped for a new car, maybe. Otherwise impossible to believe the auto was a free Or $300 upgrade. Obvious error.

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