Ford Bronco Wildtrak is Back, Orange Fury Can Be Ordered Soon

[Ape Factory]

I, personally, wouldn't go for Orange Fury (too much of a school bus vibe IMHO, lol)

And if it's a two-door, it's the short bus vibe!

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[Kevin Scarbel]

Don’t want to hurt Stroppe sales

Stroppe sales are a disaster. Alike the Free Wheeling appearance package, dealers don't want to order them.
Matthew WInter, please resume your position as Bronco brand manager.

 

[Kevin Scarbel]

Job 2 Changes:
Wildtrak Package
Orange Fury added
Carbonized Gray Deleted
Colored Hard Top for Order Banks and Raptor
Keypad Option Available on all Trims

Good colors (Area 51, Azure Gray, Race Red, Robin's Egg Blue) continue to disappear, replaced by lackluster colors such as orange fury.
Cancel Black Diamond but then make it a package? Cancel Wildtrak but then make it a package? The current steward of the Bronco brand has no feel for this product and its customers.

 

[RagnarKon]

Good colors (Area 51, Azure Gray, Race Red, Robin's Egg Blue) continue to disappear, replaced by lack luster colors such as orange fury.
Cancel Black Diamond but then make it a package? Cancel Wildtrak but then make it a package? The current steward of the Bronco brand has no feel for this product and customers.

My hot take for the day: Wildtrak as its own trim never made sense.



(I do agree with Black Diamond.)

 

[Imaginary Friend]

Why Ford doesn’t allow the painted top on EVERY trim version is nuts.

This.

I'd order a 2-door base today if I could order it with the painted top. While I'm at it, Ford needs to just cut the 2-door to the base trim and let you pick your options (any) ala carte.

 

[Fezzik]

Weird about the grey. I had a 26 in carbonized grey on order. Cancelled when the 25 with everything I wanted was found. I wonder what they would have done if I hadn’t cancelled.

Also, funny about the Wildtrak pkg. I essentially did this on my 25. Badlands + Sasquatch + HOSS 3.0 + Blackout in Azure Grey Metallic. I called it the Wildtrak+ since the Wildtrak never came with the disconnecting stabilizer bar. Good they have it as a pkg on the Badlands. Smort.

 

[strawhatguy]

My hot take for the day: Wildtrak as its own trim never made sense.



(I do agree with Black Diamond.)

yeah agree with both.

the wildtrak/badlands distinction wasn’t much, especially at the beginning.

black diamond did as it was three quarters the badlands package.

 

[Kevin Scarbel]

My hot take for the day: Wildtrak as its own trim never made sense.



(I do agree with Black Diamond.)

I respect your thought. I do. However, for example, I as a buyer would want a dedicated Wildtrak-badged model with those attention-getting black wheels.
The sales marketing of a separate Wildtrak model may not make sense to you. But if the sales of a stand-alone Wildtrak exceed those of Badlands with Wildtrak options, I support a stand-alone because I want the additional volume and profits.
"If the customers want a Bronco with the Wildtrak badge, listen up, and sell the customers what they want"

 

[BroncoDymond88]

Oh man that's great news! I've only had Wildtraks and was pretty disappointed when they removed it.

Now they just need to bring back Antimatter Blue and I'll be back in the market!

 

[Blackcat]

I guess the Carbonized Gray machine finally kicked the bucket. CG has got to be the most ordered color, if not top 2. Just yesterday I saw 4 CG Broncos in the span of less than a mile.

 

[Big Boss]

Got excited when I saw Orange Fury being available....then I remembered what Orange Fury looks like. How hard is it to just do an actual shade of orange! Competition Orange, Code Orange, even Twister orange

 

[Car Guy Bill]

Don't see the Memory Seat option yet...

 

[EvilJim1971]

Don't see the Memory Seat option yet...

As few as have power seats, I doubt you will.

 

[G1D1UP]

Got excited when I saw Orange Fury being available....then I remembered what Orange Fury looks like. How hard is it to just do an actual shade of orange! Competition Orange, Code Orange, even Twister orange

Wow! You mean I can have a Wildtrak with factory paint that reminds me of Angry Orange? Can't wait! Hard Pass! And the name..."Orange Fury". Wasn't that a Power Ranger or something?

 

[CarbonGrayBronco]

What is Ford doing with the Bronco brand?

Constantly shifting the line up, offering idiotic things like the Ford Custom Garage nonsense, continuing to sell the MIC Webasto hardtop, eliminating basic colors like gray and silver, replacing the Wildtrak with a model you can only get in very distinct racing livery, the new modular grille that Ford is selling for $900... what is driving these decisions?

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