Ford Bronco Wildtrak is Back, Orange Fury Can Be Ordered Soon

[ezapar 2]

Yep, my LUX 2 door is feeling kinda rare.

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[Kevin Scarbel]

We’re not even halfway through the first quarter yet! They keep removing and reintroducing options. Changing them mid-way or deleting options, and then reintroducing them back as an option to purchase.

What’s incredibly frustrating is that they do not address real issues like rattling windows (not covered and not even put out as a recall but a kit thatavailable for purchase smh) or hard tops that crack etc. etc. to name a few.

Rather than work on perfecting, or striving for excellence on an engineered product that gets better and better, and listening to end users ….the buyers and users of the vehicle.
they focus on the minutia’s making your head spin. Especially when there’s so many packages available and seven different models.

Are we at seven or has that changed to? LOL

We are on a roller coaster and I understand that you can get off anytime you want. And there are aftermarket solutions for something things.

But you would think purchasing something that’s so costly and part of your day, would be excellent at best, because nothing is perfect. And just gets better with time, but that’s not the case here.

You can only ride the roller coaster so long before you want to get off.

With that being said, and my lease running out, soon. I now find out I need have to choose a different colour if I proceed.

If anyone has any options in their favourite colour, let me know. I was headed for carbonized again.

Thank you. 🩶

The former Bronco brand manager, Matthew Winter, understood the Bronco brand (He was promoted to global off-road).
But his replacement as Bronco brand manager, Jason Hyde, has destroyed the Bronco portfolio by cutting great trims and drivetrain options rather than nurturing them, while simultaneously adding product that nobody asked for including the Bronco RTR, Bill Stroppe edition (should have been a limited 1,966 unit run) and the Freewheeling appearance package (which was a flop in the eighties, just as now).

 

[Wyld2dr]

You can only ride the roller coaster so long before you want to get off.

Most people buy 1 every 5+ years. Trying to follow every change between is a fool's errand.

 

[Easy-v]

Well, here is the difference you orange-o-philes


Ford Cyber Orange (paint code SB) and Orange Fury (paint code NL) are both vibrant, tri-coat orange colors offered by Ford, often described as eye-catching and premium metallic/orange shades. Both are multi-stage paints (typically base coat, mid-coat/flake, and clear coat) that give depth, shimmer, and a rich appearance under different lighting.Key Similarities

• Both are tri-coat (3-stage) paints, providing a deep, metallic effect with pearl or flake elements for pop and dimension.
• They are bold, attention-grabbing oranges used on performance-oriented or adventure models (e.g., Mustang, Bronco, Maverick, Ranger).
• Owners and forums often note they look very similar in person, especially in certain lighting, with some describing Cyber Orange as "essentially" a version of Orange Fury.

Key Differences

• Hue/Tone:
  • Cyber Orange (SB) leans slightly more yellow or towards a brighter, school-bus-like orange (some sources even tie the code SB to "School Bus" origins, though with premium tri-coat treatment). It's often seen as a bit more vivid or neon in direct sun.
  • Orange Fury (NL) is generally a truer, deeper orange or more fiery red-orange tone, described as more vivid and classic orange compared to Cyber Orange's yellower shift.
• Introduction and Availability:
  • Cyber Orange (SB) appeared around 2021+ on models like the Bronco, Bronco Sport, Maverick, and Ranger.
  • Orange Fury (NL) was prominent on the Mustang (e.g., 2018–2023 models) and has been referenced as returning or spotted on 2026 prototypes (e.g., Bronco Sport, Maverick, Mustang).
• Perception:
  • Side-by-side comparisons (from owner photos and forums) show Cyber Orange on the left often appearing slightly brighter/lighter/yellower, while Orange Fury on the right looks richer or more saturated in true orange.
  • Some prefer Orange Fury for its "true orange" vibe, while Cyber Orange gets praise for its modern, bold energy (though a few call it polarizing).

Both are premium colors that stand out dramatically on vehicles, but the choice depends on whether you want a yellower-bright pop (Cyber Orange SB) or a deeper, more classic fiery orange (Orange Fury NL). In most real-world views, they're close cousins rather than dramatically different.To visualize the comparison (based on common owner-shared images and descriptions), Cyber Orange tends to have a bit more yellow undertone, while Orange Fury feels warmer and redder. If you're matching for touch-up or repaint, always verify the exact code on your vehicle's door jamb sticker, as formulations can vary slightly by year/model.

 

[Felix808]

Talking about Brand Managers, anyone remember this guy?

 

[Wyld2dr]

As someone who considered an orange wrap (Mercedes manufaktur Orange), this makes me happy.

 

[bronco 1876]

Job 2 Changes:
Wildtrak Package
Orange Fury added
Carbonized Gray Deleted
Colored Hard Top for Order Banks and Raptor
Keypad Option Available on all Trims

ORANGE FURY LETSSS GOOOOO

 

[Area51BS]

I really liked the original release of different trim, grills, wheels and badges. Now you can order one with extra badges based on packages. Don’t like it.

 

[KT_bronco]

The former Bronco brand manager, Matthew Winter, understood the Bronco brand (He was promoted to global off-road).
But his replacement as Bronco brand manager, Jason Hyde, has destroyed the Bronco portfolio by cutting great trims and drivetrain options rather than nurturing them, while simultaneously adding product that nobody asked for including the Bronco RTR, Bill Stroppe edition (should have been a limited 1,966 unit run) and the Freewheeling appearance package (which was a flop in the eighties, just as now).

I just listened to this guy Jason Hyde on a podcast, and yeah not a lot of hope for cool things to come. https://all-talk-with-kevin-dietz.s.../jason-hyde-at-the-detroit-auto-show-dk2mZusd

 

[MNBigfoot]

The former Bronco brand manager, Matthew Winter, understood the Bronco brand (He was promoted to global off-road).
But his replacement as Bronco brand manager, Jason Hyde, has destroyed the Bronco portfolio by cutting great trims and drivetrain options rather than nurturing them, while simultaneously adding product that nobody asked for including the Bronco RTR, Bill Stroppe edition (should have been a limited 1,966 unit run) and the Freewheeling appearance package (which was a flop in the eighties, just as now).

Nobody asked for the Stroppe......how many guys asked for the Snorkel, and then limiting that to a 4-door, auto, 4 banger, I can count those guys on one hand. Sure great trims have came and went, wasn't the first one "outside of the FE", to get "paused", the Base and then only to return as a neutered version? Was that under Winter or Hyde? Discontinuing colors in MY22 when most of the Reservation holders were waiting to see production. Winter or Hyde? Listing DS as a color option and giving it a 1 month run through the spray booth? Even the 4-doors guys knew the HE should've at least be a 2-door only. Hell the 4-door should've been released as the Warthog, leaving the 2-door crowd nothing to bitch about. Perhaps Winter is better than Hyde, but it certainly isn't any evident by what Ford's done since the launch.

 

[Ducati1098]

The former Bronco brand manager, Matthew Winter, understood the Bronco brand (He was promoted to global off-road).
But his replacement as Bronco brand manager, Jason Hyde, has destroyed the Bronco portfolio by cutting great trims and drivetrain options rather than nurturing them, while simultaneously adding product that nobody asked for including the Bronco RTR, Bill Stroppe edition (should have been a limited 1,966 unit run) and the Freewheeling appearance package (which was a flop in the eighties, just as now).

Nobody asked for the Stroppe......how many guys asked for the Snorkel, and then limiting that to a 4-door, auto, 4 banger, I can count those guys on one hand. Sure great trims have came and went, wasn't the first one "outside of the FE", to get "paused", the Base and then only to return as a neutered version? Was that under Winter or Hyde? Discontinuing colors in MY22 when most of the Reservation holders were waiting to see production. Winter or Hyde? Listing DS as a color option and giving it a 1 month run through the spray booth? Even the 4-doors guys knew the HE should've at least be a 2-door only. Hell the 4-door should've been released as the Warthog, leaving the 2-door crowd nothing to bitch about. Perhaps Winter is better than Hyde, but it certainly isn't any evident by what Ford's done since the launch.

Esteban Plaza-Jennings was Bronco brand manager starting 2/2019

Matt Winter was the brand manager from 2/2022 to 10/2023 and was responsible for everything up to and including the 24MY (The free wheeling package and Stroppe edition were announced in 24. So the concept, development and anything else likely took place under him I would guess)

Jason Hyde took over after that for a brief period starting in December of 2023 and hasn’t been the Bronco brand manager since November 2025

Haley Skiko is the current Bronco marketing and brand manager.

 

[Kevin Scarbel]

Nobody asked for the Stroppe......how many guys asked for the Snorkel, and then limiting that to a 4-door, auto, 4 banger, I can count those guys on one hand. Sure great trims have came and went, wasn't the first one "outside of the FE", to get "paused", the Base and then only to return as a neutered version? Was that under Winter or Hyde? Discontinuing colors in MY22 when most of the Reservation holders were waiting to see production. Winter or Hyde? Listing DS as a color option and giving it a 1 month run through the spray booth? Even the 4-doors guys knew the HE should've at least be a 2-door only. Hell the 4-door should've been released as the Warthog, leaving the 2-door crowd nothing to bitch about. Perhaps Winter is better than Hyde, but it certainly isn't any evident by what Ford's done since the launch.

Those of us with Everglades models have the coolest Bronco trim ever developed!
You're simply jealous and full of envy because you missed out.
My 2.3L is great! Plenty of power and fuel economy.

Should Ford have offered the 2.7L as an Everglades option? Yes.
Should Ford have offered the 7-Speed manual as an Everglades option with the 2.3L? Yes.

But otherwise, did Matthew Winter and Ford engineers peg it with the Everglades? YES!

Is Ford bring back the Everglades with the 2.7L as an option? I'm not at liberty to say.

 

[Kevin Scarbel]

Esteban Plaza-Jennings was Bronco brand manager starting 2/2019

Matt Winter was the brand manager from 2/2022 to 10/2023 and was responsible for everything up to and including the 24MY (The free wheeling package and Stroppe edition were announced in 24. So the concept, development and anything else likely took place under him I would guess)

Jason Hyde took over after that for a brief period starting in December of 2023 and hasn’t been the Bronco brand manager since November 2025

Haley Skiko is the current Bronco marketing and brand manager.

Ahh, I didn't realize Skiko took over in November. Thank you Ducati.
But at a glance she is NOT qualified to be the Bronco brand manager. Bronco is an extremely important pillar at Ford, alike the F-150 and Super-Duty brands.

She's only worked at Ford for 4 years altogether.
She was assistant Bronco brand manager less than 2 years (May 2024 to Nov 2025)
Customer Experience Specialist from Sep 2022 to May 2024
Customer Service Experience Zone Manager from April 2022 to September 2022.

 

[michelle227]

Ahh, I didn't realize Skiko took over in November. Thank you Ducati.
But at a glance she is NOT qualified to be the Bronco brand manager. Bronco is an extremely important pillar at Ford, alike the F-150 and Super-Duty brands.

She's only worked at Ford for 4 years altogether.
She was assistant Bronco brand manager less than 2 years (May 2024 to Nov 2025)
Customer Experience Specialist from Sep 2022 to May 2024
Customer Service Experience Zone Manager from April 2022 to September 2022.

At least there was time around the product and time POTENTIALLY listening to the market. Far worse would have been bringing in someone responsible for the EV version of the Mustang Ii or worse, attached to a KIA sedan...

 

[Kevin Scarbel]

At least there was time around the product and time POTENTIALLY listening to the market. Far worse would have been bringing in someone responsible for the EV version of the Mustang Ii or worse, attached to a KIA sedan...

No automotive experience whatsoever before joining Ford in April 2022. Perhaps a DEI hire.
Customer Experience Specialist and Customer Service Experience Zone Manager do not a Bronco brand manager make.

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