Albert was a special human being and needs to be in any future book or documentary about the return of the Bronco. He and Zack set out to flip car buying on its head and leveraged Ford's reservation system to forge a new, customer centric experience. This was so successful due to their commitment to honesty and transparency that Ford's went back on the intents of their own words. The backlash forced a multi-billion dollar company to scramble for compromises. Money talks, however, and so many people paid exorbitant amounts of money over MSRP for a Bronco that large dealerships scoff at Ford's consequences.
The bad guys may have won this round, but Zack and Albert turned Ford's head to hear the voice of the consumer. The tide is turning. Thank you, Albert.
The bad guys may have won this round, but Zack and Albert turned Ford's head to hear the voice of the consumer. The tide is turning. Thank you, Albert.
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