Pretty tacky bolt-on junk with no function. Other manufacturers do it, but most of those vehicles candidly emphasize form over function; the Bronco is meant to be an extremely capable off roader.
Decorate your rig how you like. This just isn't for me. It kinda reads on the road as "I need my vehicle to make you think I'm tough, and I want you to think I'm tough because I got picked on as a kid"