The bumper on my 2014 Raptor is the same powdercoating. If chips easily but no true rust in 4 PA winters. I just touch up as best I can. So keep up with it and you’ll be fine.
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Wait until you see what your paint will look like on your hood/fenders/rocker panels in six months. Ford painting is now thin and crap which goes along with just about every other new car from the past several years.So, I totally agree that this is completely fixable and easy to resolve. It will take me all of 5 minutes to repair. This chip by itself is a minor problem.
I am more concerned about what it will look like in 6 months. The bumper should be able to handle a small strike and not have the paint chip. It's going to happen all the time driving down the road. I am not Ok with poor quality control on this piece.
As far as just grinding down and repainting, sure I can do that and I probably will. I have an issue with having to do that at all on a brand new car just because it wasn't done correctly at the factory. If I was off-roading and bangin' around in the woods, this would be on me. I would happily fix it. But, I am not and no one has been. It's not powder coated properly.