- Joined
- Dec 16, 2023
- Threads
- 7
- Messages
- 118
- Reaction score
- 197
- Location
- Washington DC
- Vehicle(s)
- Mercedes GLS450 (2020) / OBX Dual Top 2.7 (2024)
- Your Bronco Model
- Outer Banks
- Thread starter
- #1
I’m curious, for a dealership to issue the extended warranty on a new car sale, what’s the typical cost incurred by the dealer to do so? Or perhaps an easier way of asking, what’s the typical profit margin for a dealer to sell the extended warranty? I curious because I’m at MSRP and haven’t taken delivery yet, and starting to see the drops in my market now of a few to several thousand below MSRP for new 2024’s, and I also saw my first Bronco TV commercial last night ever, signaling a “Summer SUV” sales pitch. Have to assume incentives and holdbacks coming soon too to help move the inventory. Wondering if negotiating for an extended warranty is perhaps a good idea now to justify the MSRP. I don’t want to screw over the dealership, I like these guys and want a good relationship with them.
Sponsored