Bronco @ SEMA 2023 Debuts ORV Package, Beach Bronco Concept, Vinyl Wrap Program

LAS VEGAS, Oct. 31, 2023 – Ford Performance Parts is showing custom concept packages at this year’s SEMA Show that will be available to customers starting in 2024. This first taste of what’s to come will show how owners can turn their Ford vehicle into a rolling showcase that reflects their personal taste, attitude, and love of their vehicle.

"Ford customers love to personalize the performance and appearance of their vehicles, especially Mustang, Bronco and Ranger," said Mark Wilson, Ford North America Vehicle Personalization manager. "The Ford Performance parts packages we're debuting combine the latest design trends with aftermarket accessories engineered to work with these vehicles out of the box."

Developed in response to customer feedback, these packages will be available via the Ford Performance Parts website or through a dealer accessory counter. Pricing for each package will be available nearer each package’s on-sale date, while either a Ford dealer or ASE-certified shop can perform the installation.

Ford Performance ORV Packages for Ranger and Bronco

The Ford Performance Off-Road vehicle (ORV) family targets turn-key solutions to transform Ford trucks and SUVs into even more highly capable off-roading vehicles.

The Bronco Ford Performance ORV concept package* mixes form and function and is available on any Bronco Base, Big Bend, Black Diamond, or Outer Banks with the 2.3-liter EcoBoost engine and either automatic or manual transmission.

It starts with a 2.0-inch lift via a Bilstein suspension. Riding atop 17-inch white wheels and 35-inch tires, the Bronco package also adds a unique software calibration for the 2.3-liter engine. Ford Performance options for the ORV pack include a high-clearance Borla cat-back exhaust, an ARB jack and mount, and an underhood compressor.

Ford Accessory Personalization for Bronco

The Ford Bronco is at home in the desert, on rocky trails, or along muddy forest paths. And now it’s ready for the beach. The Ford Accessory Personalization concept package* for the Bronco balances the style-focused approach of the Blue Free Wheeling with larger mechanical changes to give customers everything they need for surf and sand. Starting with a 2.0-inch lift from a Bilstein suspension that’s been tuned to Ford Performance specifications, this package includes retro-cool graphics, an open-air Bimini roof, tube doors and painted wheel arches and grille from the Outer Banks trim represent the care-free attitude that a day at the beach demands.

New Custom Vinyl Wraps Available for F-150, Mustang, Bronco, and Explorer 

Ford has offered vehicle wraps and graphics for more than a decade, but now it’s going even further with custom vinyl wraps in 60 colors and three different finishes (gloss, satin, and matte) through Ford Vinyl Wraps. Customers owning select vehicles will be able to select their car, truck, or SUV online in early 2024 and preview the available wrap colors to see what it will look like.

Ford engineering teams have selected high-quality vinyl wraps and developed special installation techniques to ensure sensors and driver assist systems work as designed. An independent network of professional wrap installers will coordinate the work and make sure the job is done as quickly as possible, usually under two weeks from order to completion with the car only out for customization for a few days. The program will roll out in Michigan, Florida, Texas and California and rapidly expand nationwide. It will be available for certain newer model year F-150, Mustang, Bronco, and Explorer vehicles.


PHOTOS

Bronco ORV Package

• 2.0-inch Bilstein lift
• 17-inch white wheels and 35-inch tires
• Unique software calibration for the 2.3-liter engine
• Ford Performance options for the ORV pack include:
  • high-clearance Borla cat-back exhaust
  • ARB jack and mount and an underhood compressor.

Beach Concept

• 2.0-inch Bilstein lift tuned to Ford Performance specifications
• Retro-cool graphics
• Open-air Bimini roof
• Tube doors
• Painted wheel arches and grille from the Outer Banks trim

Interested to find out whether or not there will there be any sort of benefit - cost or otherwise - to using "Ford Vinyl Wraps" services instead of any other aftermarket wrap service.

New cloth seats?

Is that a fanny pack attached to the front door pocket lol

The ORV package is pretty cool except the wheels

Administrator said:

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I like that beach vinyl stripe, but I would like it better if it didn't say Bronco on it. I already have that word on my vehicle.

Looks like a uniform finish of the sinister bronze wheels. Pictured below is @Wilbur's son Bronco.

Toccoa said:

New cloth seats?

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Looks like neoprene seat covers.

So Ford, are you saying I could put 35s on my BD and not make the M190 just instantly explode?

Cute concepts. Like those wheels and really want to hear that Borla exhaust.

The beach vinyl is pretty cool too. If the tube doors are thrown in, along with the regular ones, that‘s a decent package.

If the ORV actually comes with all of those lights as standard along with the other goodies, that’s a pretty good win.

Good stuff!

Not a fan of the cheese grater wheels

Toccoa said:

New cloth seats?

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Those look very similar to the cloth seats offered in the Maverick's Black Appearance Package.

paleh0rse said:

Interested to find out whether or not there will there be any sort of benefit - cost or otherwise - to using "Ford Vinyl Wraps" services instead of any other aftermarket wrap service.

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There is absolutely zero doubt in my mind that you could get a fully custom wrap of equal quality at any professional wrap shop for significantly less than whatever they are going to charge. In fact it sounds like all they are gonna do is send the vinyl to an independent wrap shop anyways, possibly only sending them the artwork to have printed on-site.

StinkBug said:

There is absolutely zero doubt in my mind that you could get a fully custom wrap of equal quality at any professional wrap shop for significantly less than whatever they are going to charge. In fact it sounds like all they are gonna do is send the vinyl to an independent wrap shop anyways, possibly only sending them the artwork to have printed on-site.

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I expect that you're absolutely correct.