Official Update: Bronco Reservation Move Cutoff Date (Jan 31) + 2021MY Allocations Cutoff Date (Sep 18) + 2022 MY Reservation Start Date

[BroncBro]

Yeah well some dealers (like @Kris87 located outside of Atlanta) have found a way around that. He has implied in other threads that he initially convinced his customers to place a second order believing it would increase his overall allotment and also give him plenty of dealer inventory that he could then sell at huge dealer mark-ups.

Then...when this backfired on him after Ford's penalty announcement, he bragged on here about how he revamped his scheme by offering his customers some form of incentive to actually title the second order in their name which he would then "buy back" from them and sell it on his pre-owned lot at a huge mark-up.

And for some reason Kris87 doesnt seem to see how incredibly slimy all of that is....but I suppose that's exactly why he sells cars for a living.

Which dealership near Atlanta???????

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[elmystico]

Why wouldn’t they require a down payment on ordering? You think Ford wants a bunch of Area 51s on a lot that people didn’t pick up? Not gonna happen. People have awful taste and if you think Ford is gonna let you spec out two trucks and not pick one up without penalty you’re crazy. Oh wait. You all think the dealer pays the penalty not the customer. When has that ever happened?!?!?!

With all due respect, this just doesn't make sense right now. We've all heard that Ford dings dealers for not converting orders. But for the first few model years, dealers will be able to sell anything not picked up pretty damned fast due to the incredible demand Ford has cited. That's underscored by all the post-cutoff reservations, which a lot of well-funded buyers won't hesitate to bail on if they can get something off a lot much sooner. Ford has stressed good relations with new buyers all the way through this. After making the reservation amount relatively affordable at $100 and refundable from the start, suddenly jacking it to a nonrefundable $2,500 will intimidate new buyers and decrease demand. I can see Ford reassessing the reservation process DTR in a couple years, of course, and maybe then it will make more sense to increase the deposit and possibly make it nonrefundable.

 

[BellyRat]

Which dealership near Atlanta???????

Which dealership near Atlanta???????

Look...I dont want to wrongly accuse anyone. But if you do a little homework it's not hard to figure out who the "#8 Ford Dealership in America" is. And it just so happens they have a marketing director on their team named "Kris" and it's spelled with a "K". So..... you do the math.

 

[Gamecock]

Why wouldn’t they require a down payment on ordering? You think Ford wants a bunch of Area 51s on a lot that people didn’t pick up? Not gonna happen. People have awful taste and if you think Ford is gonna let you spec out two trucks and not pick one up without penalty you’re crazy. Oh wait. You all think the dealer pays the penalty not the customer. When has that ever happened?!?!?!

Ok dude. Whatever. They’re not going to require $2,500 or anything near that across the board. Some dealers have already said they only will take the $100. Others have already said they will take $500. You want to think they will suddenly require 5-25x what they’ve already said because of some whacky logic involving Area 51 paint color, and not based on facts, then go for it....

 

[Boxer4]

So they will have allocation before converted orders? how?
nm i see its a FORECAST

What elements make up a snapshot of initial dealer allocations prior to the order bank opening?-
50% - Reseravtions before September 18 - Known
25% - Rating on national sales -Known
25% - Competitive area sales -Known
Reservations out strip production
Its in the Memo

 

[GetWild]

First time Poster, and this thread is quite funny. Quite a few disagreements on things that a lot of people dont actually know about. Ford has constantly been having meeting with different teams, dealerships, and product groups in regards to the Bronco, its reservations, allocations, and penalties. For the record, your reservation number "in line" does not correspond to what order you will get your Bronco. Allocations for reservations as it stands is based on dealers market share, suv sales, bronco reservations, ect. There will be ZERO allocations to dealers to have on lot vehicles to sell to the general public for 2021 models. They will ALL be reservation orders unless all reservations are met. As for the "after the 18th" deadline and your Bronco being a 2022. You could still wind up with a 2021 if you reserved after the 18th. If people back out(and people have been as it was only a $100 reservation), then your spot moves up. They will not cap 2021 Production at only the reservations made before the 18th. It will be capped at a # of vehicles produced. As it stands that number is decided based on # to be produced vs number of reservations received by a specific date.

Also as it stands, there WILL be penalties for dealers who order Broncos and customers back out. Granger Ford has been talked about in these meetings with Ford. Ford is aware. Changing locations to Granger could in fact set you back in receiving your Bronco, that is an unfortunate fact. Changing to Granger Ford could cost you going to a 2022, even if you reserved prior to the 18th deadline due to allocation adjustments.

Be prepared for constant changes as Ford is constantly in discussion on this in managing both the fairest, and most effective way to bring us a phenomenal product.

 

[timhood]

Because a dealership has more to say than some guy who paid $100 on the Internet, and this would not be a custom build but just a vehicle constructed with popular equipment packages.

Or, 200,000 pissed-off reservation holders may actually have more value than a dealer being able to sell a Bronco off-the-floor even though they will have plenty to pre-sell to reservation holders. Remember, the dealer is free to set his price, regardless of whether it is a sale going to a reservation-holder or someone who walks in off the street. I still don't see the point of taking a reservation if it isn't going to be honored.

 

[North7]

Also as it stands, there WILL be penalties for dealers who order Broncos and customers back out. Granger Ford has been talked about in these meetings with Ford. Ford is aware. Changing locations to Granger could in fact set you back in receiving your Bronco, that is an unfortunate fact. Changing to Granger Ford could cost you going to a 2022, even if you reserved prior to the 18th deadline due to allocation adjustments..

So you know about the Ford phone calls, that means you work for Ford or at a Ford dealership, that sums up your first post.

Now, just like @Kris87 you come here to bash Granger, are your customers bailing on you and your upset because you don't want to compete in a free market?

 

[Granger Ford]

Has allocation for reservations before sept 18 been determined or not? when you say communicated do you just mean the process has been communicated?
If someone transfers to a new dealer with a pre sept 18 reservation would that still impact their allocation?

Yes but it is based on the number of reservations at an earlier date, that will change as more reservation still have come in from all dealerships...

The official allocation will be determined after the reservations convert to orders...

 

[elmystico]

First time Poster, and this thread is quite funny. Quite a few disagreements on things that a lot of people dont actually know about. Ford has constantly been having meeting with different teams, dealerships, and product groups in regards to the Bronco, its reservations, allocations, and penalties. For the record, your reservation number "in line" does not correspond to what order you will get your Bronco. Allocations for reservations as it stands is based on dealers market share, suv sales, bronco reservations, ect. There will be ZERO allocations to dealers to have on lot vehicles to sell to the general public for 2021 models. They will ALL be reservation orders unless all reservations are met. As for the "after the 18th" deadline and your Bronco being a 2022. You could still wind up with a 2021 if you reserved after the 18th. If people back out(and people have been as it was only a $100 reservation), then your spot moves up. They will not cap 2021 Production at only the reservations made before the 18th. It will be capped at a # of vehicles produced. As it stands that number is decided based on # to be produced vs number of reservations received by a specific date.

Also as it stands, there WILL be penalties for dealers who order Broncos and customers back out. Granger Ford has been talked about in these meetings with Ford. Ford is aware. Changing locations to Granger could in fact set you back in receiving your Bronco, that is an unfortunate fact. Changing to Granger Ford could cost you going to a 2022, even if you reserved prior to the 18th deadline due to allocation adjustments.

Be prepared for constant changes as Ford is constantly in discussion on this in managing both the fairest, and most effective way to bring us a phenomenal product.

You reek of dealership marketing brainwashery.

 

[GetWild]

So you know about the Ford phone calls, that means you work for Ford or at a Ford dealership, that sums up your first post.

Now, just like @Kris87 you come here to bash Granger, are your customers bailing on you and your upset because you don't want to compete in a free market?

Yes, i know about the Ford phone calls, and yes i work at a Ford dealer. No i dont care about bashing Granger. Im not really concerned about the number of people who are changing reservations to Granger. Power to them and power to the free market. Im simply stating facts that people switching to Granger, due to allocation, could in fact have ordered prior to the 2021 cut off date, but wind up with a 2022. as i stated, its an unfortunate possibility. nice try though haha.

 

[EastCoastBronco]

anything near that across the board. Some dealers have already said they only will take the $100. Others have already said they will take $500. You want to think they will suddenly require 5-25x what they’ve already said because of some whacky logic involving Area 51 paint color, and not based on facts, then go for it....
[/QUOTE]
Lol relax bud. Facts will be in December or January when orders are placed. Everything else is speculation. With that said, do we have any current new cars/trucks that are using this online method of reserving and the ordering. The answer is yes. Did that vehicle from Ford require A deposit on reservation. Yes just like us. When you converted that reservation to an order did
Dealers charge money. The answer is yes.
Now you say this will be 100 or 500. I say 2500. I think honestly it will be between 500-2500.

 

[GetWild]

You reek of dealership marketing brainwashery.

nope. im all for people switching to Granger. Thats their choice. Im simply stating facts. If Granger wants to do those discounts and establish them at a Bronco powerhouse, good for them. Im not all that concerned with a market states away from me. We can all exist. Granger isnt what we would classify as competition in our market. Not because they dont do well, but because im just not competing all that much with out of state.

For the record, im with a dealership that refuses to ever add ADM to vehicles in the first place. I put in a reservation july 15th for my birthday and may just hold off for a 2022 just for the hopes of Sage being a color option. So as stated, some peoples "2022's" might end up as 2021's, and vice versa.

 

[North7]

Yes, i know about the Ford phone calls, and yes i work at a Ford dealer. No i dont care about bashing Granger. Im not really concerned about the number of people who are changing reservations to Granger. Power to them and power to the free market. Im simply stating facts that people switching to Granger, due to allocation, could in fact have ordered prior to the 2021 cut off date, but wind up with a 2022. as i stated, its an unfortunate possibility. nice try though haha.

And a number of people switched to Grangers $2,000 October special because they want to wait for a 2022 model, win-win.

 

[Boxer4]

First time Poster, and this thread is quite funny. Quite a few disagreements on things that a lot of people dont actually know about. Ford has constantly been having meeting with different teams, dealerships, and product groups in regards to the Bronco, its reservations, allocations, and penalties. For the record, your reservation number "in line" does not correspond to what order you will get your Bronco. Allocations for reservations as it stands is based on dealers market share, suv sales, bronco reservations, ect. There will be ZERO allocations to dealers to have on lot vehicles to sell to the general public for 2021 models. They will ALL be reservation orders unless all reservations are met. As for the "after the 18th" deadline and your Bronco being a 2022. You could still wind up with a 2021 if you reserved after the 18th. If people back out(and people have been as it was only a $100 reservation), then your spot moves up. They will not cap 2021 Production at only the reservations made before the 18th. It will be capped at a # of vehicles produced. As it stands that number is decided based on # to be produced vs number of reservations received by a specific date.

Also as it stands, there WILL be penalties for dealers who order Broncos and customers back out. Granger Ford has been talked about in these meetings with Ford. Ford is aware. Changing locations to Granger could in fact set you back in receiving your Bronco, that is an unfortunate fact. Changing to Granger Ford could cost you going to a 2022, even if you reserved prior to the 18th deadline due to allocation adjustments.

Be prepared for constant changes as Ford is constantly in discussion on this in managing both the fairest, and most effective way to bring us a phenomenal product.

Regardless of well laid changing plans- Market forces will prevail. Ford opened a pretty big door allowing dealer changes after the order book opens. We can now shop for price and delivery time prior to converting. Ford-if your listening- easy fix- Confirm X Plan pricing and provide some assurance that the time stamp matters.

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