Bronco notches best 3rd quarter ever with 37,858 sales

[Administrator]

Ford Third Quarter U.S. Sales Rise 8.2%; Seven Consecutive Months of Sales Growth

• F-Series tops 600,000 trucks year to date, on pace for 49 straight years as America’s best-selling truck
• Record quarterly electrified vehicle sales; Mustang Mach-E record quarter up 50.7%
• Expedition posts best third quarter in 20 years; Bronco sets another record
• Ford Pro paid-software subscriptions about 815,000, up 30% year over year
• BlueCruise hands-free highway driving exceeds 7 million cumulative hours

Ford Motor Company extended its growth streak in the third quarter, increasing U.S. sales 8.2% and marking seven consecutive months of sales gains as customers continued to choose Ford’s lineup of gas, hybrid, and electric vehicles — supported by fast-growing digital services from Ford Pro.

“This quarter's growth showcases our portfolio's unmatched flexibility and breadth,” said Andrew Frick, president, Ford Blue and Model e. “We saw strong performance in gas, hybrid, and electrified powertrains, while at the same time growing our paid software solutions, all embedded in vehicles such as Expedition, Explorer and F-150.”


By the Numbers (Third Quarter)

• Total sales: 545,522 (+8.2%)
• Total pickups & vans: 313,654 (+7.4%)
• F-Series: 620,580 sales year-to-date, is America’s best-selling truck (+12.7% year-to-date)
• Electrified vehicles (hybrid, PHEV, BEV): 85,789 (+19.8%); 15.7% of mix
• Expedition: 21,844 sales, best third quarter in 20 years (+47.4%)
• Ford Pro paid software subs: about 815,000 (+30%)
• BlueCruise hands-free driving: exceed 7 million cumulative hours

Trucks: Unmatched Powertrain Choice Powers Growth

• F-Series sold 207,732 vehicles in Q3 (+4.7%), bringing the 2025 total to 620,580 trucks outselling its nearest competitor by an estimated 170,000 trucks.
• Maverick recorded a third-quarter record with 34,848 sales; nearly 60% of buyers are new to Ford. Year to date, Maverick sales of 120,904 are up 10.9%.

Electrified Vehicles: Best Quarter Ever

Ford sold a record 85,789 electrified vehicles in the third quarter, up 19.8%. Year to date electrified sales reached 242,298 (+16.5%), outselling the estimated combined electrified sales of GM and Stellantis. Electrified vehicles represented 15.7% of Ford’s Q3 sales, up from 13.5% in Q2.

Hybrids

Hybrid sales hit a Q3 record at 55,177 vehicles.

• F-150 Hybrid posted 22,212 sales in Q3 (+10.3%), remaining America’s best-selling full-size hybrid pickup.
• Maverick Hybrid sales climbed to 63,516 YTD (+11.5%), leading midsize hybrid pickups.

Electric Vehicles

Ford electric vehicles achieved a new quarterly sales record with 30,612 sales (+30.2%).

• Mustang Mach-E recorded its best-ever quarterly sales since going on sale in 2020: 20,177 (+50.7%).
• F-150 Lightning delivered a third quarter record 10,005 pickups (+39.7%), continuing as America’s best-selling electric pickup.

SUVs: Expedition, Explorer, Bronco Drive Growth

• Expedition sales soared 47.4% to 21,844 — its best third quarter in two decades. April through August, segment share has grown to 23%, up nearly five points compared to the same period a year ago.
• Navigator added 4,957 sales (+10.5%), putting year to date volume at 16,370 — its best pace since 2007.
• Bronco notched its best third quarter ever with 37,858 sales (+41.3%); Bronco family (Bronco and Bronco Sport) hit 68,681 (+11.9%).
• Explorer, America’s best-selling three-row SUV, jumped 33.3% to 55,000; Year to date sales of 160,929 are the strongest since 2018.
• Off-road performance trims (Raptor, Tremor, Timberline, FX4) account for 20.8% of Ford’s U.S. mix YTD, up 2.4 points compared to a year ago.

Commercial Vehicles: Ford Pro Expands

Ford remains No. 1 in commercial vehicles, based on Ford’s analysis of the most recent registration data through July with Class 1-7 truck and van share rising to 43% (+0.8 points year over year). Ford police vehicles also lead their segment and grew share with 60.6% share (+9.6 points year-over-year).

Transit remained America’s best-selling van with 42,503 sales (+32.3%), the nameplate’s second-best third quarter ever. Super Duty also gained, up 4.7%.


Digital & Services: Momentum Continues for Ford Pro Intelligence and BlueCruise

• Ford Pro Intelligence paid software subscriptions grew by approximately 30% year-over-year in the third quarter with about 815,000 active subscriptions today.
• BlueCruise hands-free highway driving surpassed 7 million cumulative hours at the end of the third quarter, with updates continuing to provide new hands-free capability to earlier model year vehicles.

On Sept. 23, Ford announced the rollout of its first BlueCruise over-the-air software update to eligible truck owners. Model year 2022-2023 F-150 and F-150 Lightning customers, along with 2024 F-150 Lightning customers, received BlueCruise 1.4, enabling new capabilities like hands-free lane changes.

Mobile Service Expansion

Ford’s U.S. Mobile Service fleet grew to more than 4,200 units (+12% year-over-year). In the third quarter alone, dealers completed over 950,000 remote service experiences, bringing the 2025 total to over 2.8 million and enhancing convenience for owners nationwide.


Looking Ahead

The recently revealed Explorer Tremor and F-150 Lobo street truck begin shipping in the fourth quarter. Explorer Tremor brings an available 400-horsepower EcoBoost engine and added off-road capability, while F-150 Lobo offers a lowered stance, 5.0-liter V8 and unique street-performance style — further expanding Ford’s performance-oriented lineup.

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[BroncoBoy22]

I’ve been seeing Broncos EVERYWHERE in my neck of the woods

 

[Kevin Scarbel]

2025 year sales look better than the reality, because the first 6 months included the sales of discounted MY2024 units due to incompetent production planning last year.

 

[Steve_In_29]

2025 F150s are PILED up on dealer lots, resulting in delayed production of 2026 models.

Ford's solution to clear out the inventory is to offer sub-prime loans to buyers who can't really afford to buy $60-100K trucks. Those trucks will be repo's in a year or so.

 

[Smocaine]

I’ve been seeing Broncos EVERYWHERE in my neck of the woods

Seen a lot of '25-specific stuff lately. Black Appearance Package or painted roof is the usual giveaway.

Ford's solution to clear out the inventory is to offer sub-prime loans to buyers who can't really afford to buy $60-100K trucks. Those trucks will be repo's in a year or so.

Especially toward the end of the year, Ford forcibly maintains that "best selling truck" title.

 

[swamp2]

2025 F150s are PILED up on dealer lots, resulting in delayed production of 2026 models.

Ford's solution to clear out the inventory is to offer sub-prime loans to buyers who can't really afford to buy $60-100K trucks. Those trucks will be repo's in a year or so.

Wow, tell us what you really think.

 

[broncobase1]

"Off-road performance trims (Raptor, Tremor, Timberline, FX4) account for 20.8% of Ford’s U.S. mix YTD"

As much as we complain how expensive vehicles have become the top trims are selling well. All these "let them rot" videos screaming about $100K prices, well people are buying them! Its funny how most of the people screaming about how much they cost focus on top trims! No, you don't have to get an effing Raptor dude. You can get base models for around $40K! Still expensive but not 100K.

 

[broncobase1]

2025 F150s are PILED up on dealer lots, resulting in delayed production of 2026 models.

Ford's solution to clear out the inventory is to offer sub-prime loans to buyers who can't really afford to buy $60-100K trucks. Those trucks will be repo's in a year or so.

Its up to you to buy what you can afford not Ford or anybody else. You can get F150 for under $40K and Maverick for under $30K.

 

[Charley]

3rd quarter sales up.
Makes sense to me , bought a 2024 in July at 20% off MSRP.
And 2 of the 3 dealers were selling units quickly at that discount.

 

[Steve_In_29]

Its up to you to buy what you can afford not Ford or anybody else. You can get F150 for under $40K and Maverick for under $30K.

Yeah good luck finding either offered at those prices on dealers lots.

And the point I was making was that unlike in the past where Ford Credit would have told those crap credit score buyers to pound sand, they are now welcoming them with open arms. KNOWING those buyers will default on the loans. All in the name of moving trucks off dealer lots.

 

[Brian_B]

Its up to you to buy what you can afford not Ford or anybody else. You can get F150 for under $40K and Maverick for under $30K.

You can order one - but go to the lot and try to buy one and … the low/inexpensive trims are very rare to find. At least around where I live. It’s all up-optioned trims unless you custom order or get really lucky

 

[lwilliams34]

You can order one - but go to the lot and try to buy one and … the low/inexpensive trims are very rare to find. At least around where I live. It’s all up-optioned trims unless you custom order or get really lucky

Despite the drop in prices due to excessive inventory, I am so glad that I custom ordered my Big Bend back in 2023. Got exactly what I wanted and would never have found it on the dealership lot.

 

[nwGTS]

And (fudge math guestimate) 98% more doors.
On one hand, cool, mine is more unique, but on the other hand the accessory and aftermarket will eschew the two door.

 

[Zato_Richy]

Despite the drop in prices due to excessive inventory, I am so glad that I custom ordered my Big Bend back in 2023. Got exactly what I wanted and would never have found it on the dealership lot.

I totally agree. I have done nation wide Auto Trader searches and can not find a single one for sale with the options I ordered it with.

 

[23OBX2.7]

I got super lucky with NOS '23 OBX 2.7 lux. AT, B&O brown fabric interior....can't stand the petchem stench of new ones.

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