Ford Bronco Wildtrak is Back, Orange Fury Can Be Ordered Soon

[GoHawks63]

So let’s see your math how that is a good financial decision.

Tariffs were going to greatly increase costs… and Ford give everyone 4-5,000 off to buy a vehicle

Ford wasn't the only ones who offered tariff induced discounts. People were panicked, the stock market tanked and cars weren't going to move. Moving inventory at a discount was better than not moving it at all. Ford wasn't the outlier here. Everyone was doing it.

Do either of you two have any idea of what the 24 year end inventories were? Hint very large … not a good sign

I am fully aware of the leftover inventory, I purchased my '24 WildTrak in January of '25 for what I thought at the time was a pretty good discount, only to find out if I had waited another month or two, I could've saved more. I pulled the trigger when I did because I wanted a Cactus Grey WT and given that both the model and color were not going to be offered in '25, I pulled the trigger when I did. Hindsight being 20/20, I could've waited a bit more.

The surplus of '24s was the rubber band effect of supply rapidly surpassing the initial imbalance that occurred during the first few years.

That is nothing new. GM experienced it with the 2020 Corvette. Heavy mark-up initially due to demand outweighing supply. People (foolishly IMO) paying the premium, only for the supply to catch up. Dealers were sitting on inventory and offering deep discounts. Then the Z06 was introduced and the same thing happened. I personally know people who paid well over MSRP for a Stingray, who then wanted and purchased a Z06, and struggled having to let their previous very low mile Stingray go for significantly less than the inflated price they paid for it.

Why would you pay close to new car prices for a used car, even with low miles, when you can just buy a new Stingray with a full warranty for under MSRP.

Same goes for the Hummer EV. In the early days I saw one go on Bring a Trailer for $250K. Now you can get one for under MSRP.

The same thing is going to happen with the ZR1 and ZR1X

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[CarbonGrayBronco]

So let’s see your math how that is a good financial decision.

Tariffs were going to greatly increase costs… and Ford give everyone 4-5,000 off to buy a vehicle

They boosted sales, cleared out inventory, and put themselves in a better position before the tariffs hit. Total vehicles sold in 2025 was up 6% year-over-year.

FYI, I am not the person that said Bronco’s are FAILING ….

The Brand seems to be tarnished from its release of G6

OK, I asked how the Bronco brand was failing in response to someone else's post and you replied to my post talking about the dealer incentives, employee pricing, and the Bronco Raptor price cut implying these were somehow indicators of the brand failing. I wouldn't consider industry standard practices as tarnishing the brand or a failure. Recalls and quality control issues tarnish the brand more than anything.

Do either of you two have any idea of what the 24 year end inventories were? Hint very large … not a good sign

Not great, but not as bad as Stellantis... Jeep Grand Cherokees were about 70% of the 2024 SUVs still on sale at the end of last year...

 

[Cux211]

They boosted sales, cleared out inventory, and put themselves in a better position before the tariffs hit. Total vehicles sold in 2025 was up 6% year-over-year.



OK, I asked how the Bronco brand was failing in response to someone else's post and you replied to my post talking about the dealer incentives, employee pricing, and the Bronco Raptor price cut implying these were somehow indicators of the brand failing. I wouldn't consider industry standard practices as tarnishing the brand or a failure. Recalls and quality control issues tarnish the brand more than anything.



Not great, but not as bad as Stellantis... Jeep Grand Cherokees were about 70% of the 2024 SUVs still on sale at the end of last year...

That’ll change when Jeep sticks a v8 back in the Grand Cherokee hopefully an srt and or trackhawk version too I know I’ll be there the day order banks open lol

 

[SkyKing]

My 2021 Wildtrak got color coded door handles and piano black mirror caps, and the hood graphic along with the black emblems, beauty rings and grill. Otherwise you could configure a Outer Banks or Badlands to be virtually identical (except the disco, rear bumber, and a few small differences in selection of interior colors and badges.

In later wildtraks they went to MIC door handles and mirros, making a Wildtrak less differentiated, even though it got Hoss3. Then they dropped Wildtrak for 2025 and made Hoss 3 and black appearance package options.

A used 23 or 24 Wildtrak with painted top, Lux, Leather and towing package is the current unicorn. I can find only one for sale within 200 miles of Boston.

 

[Imaginary Friend]

Hmmm no factory 2Dr soft top still...

Nope, I've been waiting also. And I doubt it'll ever happen with 2-doors fading into the background.

 

[Q1svt]

They boosted sales, cleared out inventory, and put themselves in a better position before the tariffs hit. Total vehicles sold in 2025 was up 6% year-over-year.

Way to many logic and math issues… I don’t give a heck…
Do yourself a favor and block me. ;^)

Again I am not the one who said Bronco’s was failing

 

[Fast Eddie]

Bronco sales are continuing to do well. Sales are up 28% so far in 2026, without any employee pricing or other big sales. https://www.detroitnews.com/story/b...bruary-sales-us-ev-suv-resilient/88978628007/

 

[CarbonGrayBronco]

Way to many logic and math issues… I don’t give a heck…
Do yourself a favor and block me. ;^)

Again I am not the one who said Bronco’s was failing

I agree, there's some real math and logic issues going on here... Total number of Ford vehicles sold (including but not just Broncos) was up 6% in 2025 compared to 2024. Bronco sales in 2025 were up 30% compared to Bronco sales in 2024.

I know you didn't say the brand was failing, I replied to the person who said the brand was failing to ask how the brand was failing, you quoted my response and replied and then said the brand is "tarnished" because of the current gen Bronco.

 

[archerscreek]

Bronco sales are continuing to do well. Sales are up 28% so far in 2026, without any employee pricing or other big sales. https://www.detroitnews.com/story/b...bruary-sales-us-ev-suv-resilient/88978628007/

Well, there were rebates in January and February on 2025 Broncos totaling over $5000 depending on the area. Lots of areas in the Midwest had rebates between $4500 and $6000. And I saw similar rebates in Florida and Georgia. And those rebates didn’t even include the Jeep Conquest rebate, Farm Bureau rebate, 1st responder rebate, etc.

 

[TX-Dennis]

Ya'll are giving brand managers too much credit / blame. Brand manager is a marketing position. They have only minor input when it comes to production.That's all down to designers, engineers, and (of course) accountants.

 

[Fast Eddie]

Well, there were rebates in January and February on 2025 Broncos totaling over $5000 depending on the area. Lots of areas in the Midwest had rebates between $4500 and $6000. And I saw similar rebates in Florida and Georgia. And those rebates didn’t even include the Jeep Conquest rebate, Farm Bureau rebate, 1st responder rebate, etc.

I mean sales are up TWENTY EIGHT PERCENT YTD over last years sales. THATS NOT FAILING....

 

[Cux211]

I mean sales are up TWENTY EIGHT PERCENT YTD over last years sales. THATS NOT FAILING....

Is that 28% bronco sales or over all ford sales just curious because a major portion of ford sales is f150 and superduty and ford loves to mash all the numbers together to skew the appearance

 

[FourHorses]

No. Now they are strictly 4 door lol

Two 2-door Stroppe’s sitting at a dealer I pass on occasion that are heavily discounted and can’t move.

https://www.germainfordofbeavercreek.com/searchnew.aspx?ModelAndTrim=Bronco:Stroppe Edition

 

[Fast Eddie]

Is that 28% bronco sales or over all ford sales just curious because a major portion of ford sales is f150 and superduty and ford loves to mash all the numbers together to skew the appearance

Ford sales were down. F150 were down double digits.

 

[Cux211]

Honestly these things are a double edge sword for me I do like the way my badlands looks it runs pretty good with the 2.7 but I feel it should have the 3.0 twin turbo in it now the bads lol noisy as hell wind noise and rattles, back window leaks like crazy been looked at several times with seals replaced gave up don’t have time to keep wasting on it, oh yeah and engine was pulled at 1200 miles for cam phasers and massively over priced for what they are $70k+ for a 26 badlands gtfoh ford you’re out of your mind. If Jeep slaps a v8 back in the Grand Cherokee especially if it’s an srt I’m out faster than you can blink well unless they overprice that too lol but that’s supposed to be a key factor for mopar moving forward is more affordable performance

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