Bronco Sales Report: 18.6% Increase in April 2026, Beats Jeep Wrangler Monthly Sales For First Time!

[Administrator]

Bronco sales continued to rise, booking a 18.6% increase in April 2026 compared to April of last year. The April 2026 sales and production numbers were:

17,073 Broncos sold (vs. 14,966 Wranglers sold)
13,968 Broncos produced

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[Toccoa]

Bronco starting to strut now.

 

[CitrusBronco]

Bronco is up but everything else is down, Ford is having a horrible year down 10% overall. Ouch

 

[Flyer1015]

Bought mine in April, 2026 Avalanche Gray 7-spd, glad to contribute to those numbers

 

[BLW2000]

Bought my 60th Anniversary in April, I was part of the fad!

 

[Roger123]

I hope Scout is watching this. They would really sell some vehicles if they offered a full ICE version!

 

[WCS67]

Bronco is up but everything else is down, Ford is having a horrible year down 10% overall. Ouch

Sure looks that way. The Maverick is doing way better than the Ranger. And the midsize truck market is supposedly hot. Looking at Lincoln sales, it might be time to close the books on that brand.

 

[STC Bronco]

Have to wonder how many would-be Wrangler buyers are awaiting the Recon release at this point.

 

[Brian_B]

The Maverick is doing way better than the Ranger. And the midsize truck market is supposedly hot.

Yup.

There isn't enough differentiation between Ranger and F150 - both in terms of size and cost. Maverick isn't exactly my favorite entry, but closer to the mark, and the sales show.

If Ranger came standard 2Dr and dropped a few k off the base price - and actually put those on dealer stock, you could keep the 4dr variants around but I bet it would sell a whole lot better.

As it is right now, if you are in the market for a truck and considering Ranger - you are better off just ponying up about $5k more and jumping into an F150... or for price/size concious buyers dropping to Maverick and saving a few k.

 

[CitrusBronco]

Have to wonder how many would-be Wrangler buyers are awaiting the Recon release at this point.

The recon is going to be interesting both in sales and performance.

 

[UncleBrad]

Yup.

There isn't enough differentiation between Ranger and F150 - both in terms of size and cost. Maverick isn't exactly my favorite entry, but closer to the mark, and the sales show.

If Ranger came standard 2Dr and dropped a few k off the base price - and actually put those on dealer stock, you could keep the 4dr variants around but I bet it would sell a whole lot better.

As it is right now, if you are in the market for a truck and considering Ranger - you are better off just ponying up about $5k more and jumping into an F150... or for price/size concious buyers dropping to Maverick and saving a few k.

>> If Ranger came standard 2Dr and dropped a few k off the base price

EXACTLY. This is a proven strategy - especially as gas prices also surge. Throw in a manual transmission too and I'd crack open the wallet myself.

The world does not need any more huge white or black four-door trucks. And bring back Eruption Green!

I noted that Mustang sales were up too.

 

[crzyhawk]

Yup.

There isn't enough differentiation between Ranger and F150 - both in terms of size and cost. Maverick isn't exactly my favorite entry, but closer to the mark, and the sales show.

If Ranger came standard 2Dr and dropped a few k off the base price - and actually put those on dealer stock, you could keep the 4dr variants around but I bet it would sell a whole lot better.

As it is right now, if you are in the market for a truck and considering Ranger - you are better off just ponying up about $5k more and jumping into an F150... or for price/size concious buyers dropping to Maverick and saving a few k.

Rangers are large enough. F150's are just too damned big. Mavericks are...Bronco sports of the truck world. As a not a truck guy, if I am buying a truck, I want a truck. Not a car with a bed. I honestly really like the Rangers, it's kind of a Goldilocks truck atm.

 

[rb.]

Maybe buyers are unimpressed with the corrosion issue and how it's being handled?

 

[Imaginary Friend]

Yup.

There isn't enough differentiation between Ranger and F150 - both in terms of size and cost. Maverick isn't exactly my favorite entry, but closer to the mark, and the sales show.

If Ranger came standard 2Dr and dropped a few k off the base price - and actually put those on dealer stock, you could keep the 4dr variants around but I bet it would sell a whole lot better.

As it is right now, if you are in the market for a truck and considering Ranger - you are better off just ponying up about $5k more and jumping into an F150... or for price/size concious buyers dropping to Maverick and saving a few k.

This.

Before I finally bought my '19 F150 RCSB, I was going back and forth between the F150 and the 2-door extended cab Ranger. But they were only just a few grand apart (like $3-4K, IIRC) equipped how I wanted, so it was a no brainer to spend the extra and go F150 for the 5.0 V8 and the true 2-door cab.

I had a '03 Ranger Edge RCSB 4x4 too. Loved that thing. I'd buy its equivalent today if it was actually produced and priced as it should be.

 

[KTM300]

Bronco is up but everything else is down, Ford is having a horrible year down 10% overall. Ouch

The F-150 and 250 aren't down. That's their cash cow

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