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$5k Dealer Mark Up!!!!

CommandoAndo

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I just want to give my experience to anyone interested in the final stages of getting a Bronco.

I had reserved an FE with black interior via Ford website. I received periodic emails from Ford but no communication from my dealership of choice. (For those wondering, I had 1 local dealership option and a few more 100 miles away. I chose the closest location). My selected dealership ordered the entire Bronco without any communication with me. Okay… fine. I’ll survive.

Flash forward a lifetime and I eventually receive a window sticker that says the interior is Navy Pier. I immediately call the dealership and they ensure me it will be black. They also say if it’s not black then they’ll pay to have it replaced by an aftermarket shop.

A month later and the Bronco FE arrives with …. Navy Pier interior. The dealership offers me 1/2 of the cost to replace the leather in cash back. How much cash back you ask??? $700. Can we all agree that is bullshit and way to low of a number?

Then the sales manager comes out and explains the “numbers” to me. He hits me with a total cost of $67,715.

Whoa!!!

I had never seen this price prior to the day we’re picking it up. This vehicle was $62,715. That number is on EVERYTHING I’ve seen: the order, the window sticker, etc.

He informs me that there is a standard $5,000 mark up on new Broncos.

After a conversation and debate about the matter he removes the dealership mark up and then informs me I’ll have to eat the cost of the leather interior mistake.

I accept the deal because at this point you’re either buying it or they’re selling it to someone else.

Anyways … it’s in my garage now. I’m happy with the Bronco overall but less than pleased with the dealership.

Now I’m going to shove it in their face and resell it across the street from them. 😂 … it’s a joke fellas. Don’t come after me.
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NeoS281

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Sorry to hear about your experience but glad you got your Bronco home. I think the Navy Pier interior may grow on you....I sorta liked it better in person.

Feel free to post some photos 🙂
 
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CommandoAndo

CommandoAndo

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I agree. The Navy Pier color pairing is surprisingly good. The leather quality is also excellent.

Sorry to hear about your experience but glad you got your Bronco home. I think the Navy Pier interior may grow on you....I sorta liked it better in person.

Feel free to post some photos 🙂
 

Dragline

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Put out that whole trolling spread and then ruined it in the last 2 sentences...
 
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CommandoAndo

CommandoAndo

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So,,,, why complain about the dealer marking it up,,,,, when you state you're going to re-sell it across the street??? How much are you marking it up?? Going to sell it for $62,715???
 

StormtrooperS225

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Mark ups wont happen to me...

God I hope not
 

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DrSquatch

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I'm so sick of the whining
 

dejones64

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Still sucks that dealer tried to tack on $5k. Yet maybe all along the dealer was gonna do your agreed upon price but mentioned adding $5k, drop it if you eat the seat mistake. All still shady.
 

theslide

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I’d like hear more about that “conversation and debate..” that got them to drop the markup! That’s a handy skill to have:cool:

Btw congrats on getting her home!
 
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CommandoAndo

CommandoAndo

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Seriously though if anyone wants a picture of a part or area on the Bronco FE just let me know and I can send some to you.
 
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CommandoAndo

CommandoAndo

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Definitely. Hopefully you’ve selected a quality dealership. I’d guess it doesn’t happen to everyone.

Still sucks that dealer tried to tack on $5k. Yet maybe all along the dealer was gonna do your agreed upon price but mentioned adding $5k, drop it if you eat the seat mistake. All still shady.
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