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Bronco March 2024 Sales: 8,453 Sales
  • March sales represents a 3.3% increase from February 2024 (8,186 sales).
Bronco March 2024 Production: 9,833 Produced
  • March production represents a 22.3% decrease from February 2024 (12,659 produced).
See February 2024 results

Ford Bronco Bronco March 2024 and Q1 Sales & Production: 8,453 Sold / 9,833 Produced page 1


Ford Bronco Bronco March 2024 and Q1 Sales & Production: 8,453 Sold / 9,833 Produced page 2


Ford Bronco Bronco March 2024 and Q1 Sales & Production: 8,453 Sold / 9,833 Produced page 4


Ford Bronco Bronco March 2024 and Q1 Sales & Production: 8,453 Sold / 9,833 Produced page 5


Ford Bronco Bronco March 2024 and Q1 Sales & Production: 8,453 Sold / 9,833 Produced page 6
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mattymik

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Apparently, nobody bought a Ford GT.

Somewhere, on the FordGT3g forum, the 17 members are complaining about Ice Mountain or some such shit.
 

rmc523

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Damn, y'all got no love for Ranger in 2024 Q1? 🤭
Ranger actually had 303 sales in January and 0 sales in February, as 2024s hadn't shipped out. The new 2024s are finally making their way to dealers.

Apparently, nobody bought a Ford GT.

Somewhere, on the FordGT3g forum, the 17 members are complaining about Ice Mountain or some such shit.
Hard to buy something that's not being produced anymore lol.
 

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rmc523

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I think Ford needs to watch pricing on Bronco, and think that's having an affect on sales. There's no reason for my trim equally equipped to be $8k more today than it was just 2 years ago....a slight increase, sure, but not $8k with little to no added features.
 

Midnight_Blue

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I think Ford needs to watch pricing on Bronco, and think that's having an affect on sales. There's no reason for my trim equally equipped to be $8k more today than it was just 2 years ago....a slight increase, sure, but not $8k with little to no added features.
Sales were already dropping in 2023 and then yesterday Ford revealed that sales dipped another 25.8% in the quarter to just 24,000 units sold.

Ford is now offering incentives but until those incentives cover the 30% markups of the past 2-3 years, they can forget about it.
 

Surfnbike

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I run a business and when I see a drop like this its definitely an "oh crap" moment. 25% drop YoY is quite large.

32,430 in 2023
24,066 in 2024

These drops are not due to labor shortages or supply chain issues.
 

Surfnbike

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Question for the experts: when Ford records a "sale" is it a sale to a customer or a dealer? So when ford says it sold 24,066 units in Q1, is it like Tesla where the vehicle is in a customer's hands, or is it just in dealer inventory? I understand the production number clear enough, but I feel like Ford needs to report three numbers: production, dealer sales, and deliveries.
 

JaxGtc

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Bronco has been red hot for a couple of years. They are unfortunately as common as the cold where I live. GX, Land Cruiser, and 4-runner have everyone panting... including me. Everything aside, ford will have to revisit pricing on Bronco.
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