Bronco January 2024 Sales & Production: 7,427 Sold / 12,143 Produced

[Administrator]

Bronco January 2024 Sales: 7,427 Sales

• January sales represents a 14.6% increase from December 2023.

Bronco January 2024 Production: 12,143 Produced

• January production represents a 9% decrease from December 2023.

See December 2023 results

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[Bdockins]

Interesting.
To those currently awaiting builds,
Are build weeks being bumped at all like they were a couple of years ago?

 

[Cux211]

Interesting.
To those currently awaiting builds,
Are build weeks being bumped at all like they were a couple of years ago?

God I hope not lol my 22 superduty platinum tremor was bumped/moved around like 12 times

 

[Dorf2point0]

Bronco January 2024 Sales: 7,427 Sales

• January sales represents a 14.6% increase from December 2023.

Bronco January 2024 Production: 12,143 Produced

• January production represents a 9% decrease from December 2023.

See December 2023 results

Want to get more Bronco sales.. Salesmen need to “bone up” on Bronco features.. A well versed Salesmen sold us our First Bronco ( Big Bend). He knew it in and out.. Since then, after two Dealerships the current salesmen/women don’t know anything about Broncos.. Time to change that.. The Bronco can sell itself if people can present it well..

 

[LCW]

Does this represent the extra labor manpower they added to the lines?

 

[USMCAg]

Fl

Interesting.
To those currently awaiting builds,
Are build weeks being bumped at all like they were a couple of years ago?
[/QUOTE

Ford is moving fast with the '24s. My BB (2 Dr, manual, Eruption Green Metallic) was built from January 10th-12th, in transit from the 13th until today, and just got to the dealership at 4:00p today. I'm heading to College Station Ford in the morning to bring the small beast home. So Ford isn't wasting time getting the 2024 orders out.

 

[OCNORB1974]

Want to get more Bronco sales.. Salesmen need to “bone up” on Bronco features.. A well versed Salesmen sold us our First Bronco ( Big Bend). He knew it in and out.. Since then, after two Dealerships the current salesmen/women don’t know anything about Broncos.. Time to change that.. The Bronco can sell itself if people can present it well..

“The Bronco can sell itself if people can present it well.”
it’s not selling itself if people have to present it well.

 

[Dorf2point0]

I disagree .. I’ve seen Salesmen trying to sell Broncos on floor room.. Salesmen can’t answer their questions.. Only Bronco I saw sell itself at this Dealership was an Orange Raptor.. It wasn’t there two hours.. I didn’t even get to test drive it

 

[NYtoCALI]

You can produce as many as you want in a month. If you can’t deliver it to the dealership what good are the production numbers. My OBX has been produced since early January, but sits on a rail car in Chicago/Indiana. I see the point of trying to put a group of rail cars together going west, but why does it keep going back-and-forth between two states for almost a month?

 

[Cux211]

Want to get more Bronco sales.. Salesmen need to “bone up” on Bronco features.. A well versed Salesmen sold us our First Bronco ( Big Bend). He knew it in and out.. Since then, after two Dealerships the current salesmen/women don’t know anything about Broncos.. Time to change that.. The Bronco can sell itself if people can present it well..

Where’ve you been this has been this way for years and years now, most salesman don’t know jack about the vehicles they are selling. Kind of the same ideology as management doesn’t need to know the job just needs to be able to manage people freaken bullshit

 

[TLO]

Interesting.
To those currently awaiting builds,
Are build weeks being bumped at all like they were a couple of years ago?

Mine got moved up a week

 

[TLO]

Want to get more Bronco sales.. Salesmen need to “bone up” on Bronco features.. A well versed Salesmen sold us our First Bronco ( Big Bend). He knew it in and out.. Since then, after two Dealerships the current salesmen/women don’t know anything about Broncos.. Time to change that.. The Bronco can sell itself if people can present it well..

My dealer designated a Bronco specialist... He's and enthusiast and very knowledgeable...
With that said, they've had stock sitting in the lot since autumn last year

 

[Scuber]

Does this represent the extra labor manpower they added to the lines?

i don’t believe so. The article on Ford adding a 3rd crew to the production and shifting to 7 days a week wasn’t to start until summer ‘24.
They will still run 2 shifts per day not 3 shifts. Numbers wise this gives a 40% increase in capacity.
Will be curious to see if they follow through now that sales are slowing and current capacity seems to match demand.

 

[Dorf2point0]

My dealer designated a Bronco specialist... He's and enthusiast and very knowledgeable...
With that said, they've had stock sitting in the lot since autumn last year

Sorry to hear that.. And they probably have not come down with the price?

 

[Bronco Snow Dog]

i don’t believe so. The article on Ford adding a 3rd crew to the production and shifting to 7 days a week wasn’t to start until summer ‘24.
They will still run 2 shifts per day not 3 shifts. Numbers wise this gives a 40% increase in capacity.
Will be curious to see if they follow through now that sales are slowing and current capacity seems to match demand.

Most if not all of the added capacity will be for Ranger production which are non-existent on dealer lots. Forecasts are for rate cuts starting this Summer which could begin to help sales of all vehicles.

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