Thanks for telling us your story, interesting. I think many of us found Ford will not deal on going below MSRP on the "big" Bronco. Same with Toyota with the Tacoma, which I tried to buy during the middle of the Pandemic. I figured everyone laid off...no one would be buying, they'd be happy to give me a deal. NOPE! Every Toy dealer said "sorry, all we can offer is the factory rebate". I pushed, I prodded, I worked several Toy dealers against each other. NOTHING. Turns out when production slowed during Covid, availability dropped below demand...they kept prices at MSRP.Wow, Iām new here and bought a sport FE just yesterday. I happened to see it driving by the dealer in Area 51 and stopped in. The salesman immediately says, āfull transparency, this is 10k over sticker.ā
I told that I wouldnāt pay but would like to see it anyway. Took for a ride and I really wanted it and told him Iād give him 1k under MSRP and Iād get the 500 rebate. ...
All Body on Frame vehicles are priced crazy high right now, itās no surprise they wouldnāt work on the Tacoma. I was looking at a 2017 with 30,000 miles it was $2,000 less than a brand new truck with same drivetrain/engine/body style, counting yearly price increases it was really only $1,000 less than new. Same with 4Runners.Thanks for telling us your story, interesting. I think many of us found Ford will not deal on going below MSRP on the "big" Bronco. Same with Toyota with the Tacoma, which I tried to buy during the middle of the Pandemic. I figured everyone laid off...no one would be buying, they'd be happy to give me a deal. NOPE! Every Toy dealer said "sorry, all we can offer is the factory rebate". I pushed, I prodded, I worked several Toy dealers against each other. NOTHING. Turns out when production slowed during Covid, availability dropped below demand...they kept prices at MSRP.
Same with the new Bronco, it's going to be a sellers market after they start delivering. I'm surprised you got the dealer to come down on the BrSport though. I bet after I get my Bronco I can wait 1.5 years, take it somewhere and sell it for $10,000 over what I pay.