Delivery Reality

[RollTideFan]

I have a solution to this problem. Ford should STOP production on the Bronco Sport and just focus on production of the Big Bronco.

But the Bronco Sport is built in Mexico while the big boy Bronco is built in Michigan. Shouldn't be a factor

Sponsored

 

[Tortuga353]

Orders per minute based of the OP’s calculations.

100,000 order / 48 hours = 2083.33 orders/hour
2083.33 oph / 60 minutes = 34.72 orders per minute

There, this is completely unrealistic because it is balanced and should be front loaded but easy to make your best guess and adjust from there.

Say 70% first day.
70,000 order / 24 hours = 2916.67 orders/hour
2916.67 oph / 60 minutes = 48.6 orders per minute

I was 8:05/7:05 central so who knows?? If they keep pushing The date I may end up with a pretty loaded new 2019 Raptor my local dealer is offering for a pretty decent deal.

 

[Haulin455]

I think it’s very hard to extrapolate our forum’s data to the rest of the market since I’d consider most of us Bronco enthusiasts. Many of us were likely frothing at the mouth on July 13th to get our reservations in while the rest of the public didn’t even know about the new Bronco until it was covered on the news the following morning and days.

Anecdotally, when I speak to most people outside this forum (mostly average Joes and some Jeep owners), they placed a reservation several days later after looking at all the trims, 2DR vs 4DR, and whatnot because they didn’t know you’d be able to change later. I’m the only one I know personally (not on the web) that reserved the night of.

So while I imagine the highest single reservation date was July 13/14th, there could’ve still been a very steady flow of reservations over the following week or even 2 that could indicate summer delivery even for those that reserved days later.

Hard to say, we’ll just have to wait and see!

 

[Mke_80]

So we are talking about order conversion rates, because that will be a major factor that will impact delivery greatly. 230k reservation in a time of covid when people just want to think about something else explains the hype . The first year of the model 3 announcement they have 400k reservation and out of those 30% converted to order (not sure of rate I just looked it on a few sites ) , I suspect not because people did not want to order anymore but because of the waiting time itself. The conversion rates will be impacted by how fast Ford can produce. We here on the forum know that it will be a 1 year wait time, many people don't know that and when the dealer calls and tell them with your reservation you have 18 -20 months wait if you want to order they will drop the reservation because these people will need a car faster not because they don't like the car itself. Then in a few years just like the model 3 people will go back and actually take delivery on available unit. The sign up conversion rate in the automotive industries is something they don't talk to much about because it's usually low. That being said the best year of the bronco wont be 2021 probably 23 or 24 when they really get into a real competition with the wrangler and offer the employee pricing and promotions as such. Ford will want to keep the hype up as long as they can and for that they need to have units available, no point in making 1 million reservation and produce 10% of it. I do not know how Ford will convert the Bronco brand in the next years. If you listen very attentively to the reveal you can kind of understand that they want to make it a Brand just like JEEP so we stop saying Ford Bronco but The Bronco ... something model. Bronco Sport per example. Anyone can look in the crystal ball and tell be my delivery date please?

 

[shoelessjoe]

I have a solution to this problem. Ford should STOP production on the Bronco Sport and just focus on production of the Big Bronco.

The Bronco Sport is made in Mexico, The Bronco is made in Michigan.

 

[broncoj11]

not too many if your that early. You SHOULD get yours within the first week or so of delivery.





it’s hard to say. Because there has never been anything like this. A mass production vehicle you can reserve.




as of right now SEMA and LA Auto are both on track to be open this November.

had to wait on my fiancé to make her mind up so we didn’t reserve until the afternoon of day 2... hoping that still puts us in june.....

 

[Bronco4]

Excellent Thread. The Bronco is Built on the New Ranger Platform. How many Rangers does Ford produce in a day, a week, a month, and or a year. Bronco is more of a Truck and Ford's reputation on building high quality Trucks would be on the line. A lot is on the line for Ford to get this right. May take longer to get to market than we think.

 

[tyrobronco]

I was up til 1 AM trying before I gave up and went to bed. Next day around 6 am is when I got in.

This is a fun exercise but irrelevant for me. I'm getting one for sure so time doesn't matter. It will be worse when the date gets closer.

We are celebrating 25 years of marriage with a cruise that summer so if my Bronco comes soon after that, it will be perfect.

 

[DeltaBravo]

I think 25000 units a month is a bit on the high side. I would think 10000 is bit more realistic... then again theyre probably working 3 shifts and weekends.... maybe ill bump my number up to 18,000 units.

 

[martyb]

I am really curious to see how this will work out for me. I wasn’t able to enter my order for a little over 5 hours due to the big crash. I am assuming that cost me +/- 25,000 line slots. Add in the fact that my dealer is a tiny, rural dealer (and even with that they had 11 reservations in the first 24 hours)

 

[KyTruckPlant]

It's really going to depend on how many units per hour the tooling is engineered for.
I think that their final area is engineered for 65 units per hour. The ranger body shop runs at around 29 an hour. That only leaves 37 jobs an hour of capacity.
Based on two 10 hour shifts per day, at 5 days a week production, that is only 3700 a week.
If they go to the same sort of shifts we have at KTP, they could add 2 more production shifts to add another 20 hours of production, bringing their max possible production per week to 4440.

 

[shoelessjoe]

It's really going to depend on how many units per hour the tooling is engineered for.
I think that their final area is engineered for 65 units per hour. The ranger body shop runs at around 29 an hour. That only leaves 37 jobs an hour of capacity.
Based on two 10 hour shifts per day, at 5 days a week production, that is only 3700 a week.
If they go to the same sort of shifts we have at KTP, they could add 2 more production shifts to add another 20 hours of production, bringing their max possible production per week to 4440.

I was talking to a guy at the Public viewing of the Bronco at The Michigan Assembly Plant and he says they are building 540 Rangers a day, I do not know if that is per shift or both shifts combined. He said when they come back from shutdown they are going to be running 60% Broncos and 40% Rangers.

 

[rjkmoto]

No one will know anything until at least December when orders start.

Ford has seen launches in the last few years (the Launch Edition Gladiator was a clown show) ... hopefully they learn from it.

JK

 

[Major_Bullsteak]

I think one of the biggest X factors regarding how your reservation # correlates to delivery time is the production of units in batches. I have no idea how that is going to work. I do know that it is in their best interest to get as many units rolling down the streets and trails as quickly (and safely) as possible. They need the revenue from sales and need the rolling billboards for advertising.

That said, looking at our forum stats for orders, the largest percentage is Badlands and the smallest is Big Bend. So regarding producing in batches, I could see them producing a lot more Badlands in a batch than Big Bends. So that could mean that someone that ordered a Badlands 2 days after the reservations open could get theirs before someone who reserved the day of.

Again, I have know idea about how the assembly line manufacturing process works. But I do know that it is in Ford's best interest to get as many vehicles on the road as soon as conceivably possible.

 

[pan-y-cerveza]

I was talking to a guy at the Public viewing of the Bronco at The Michigan Assembly Plant and he says they are building 540 Rangers a day, I do not know if that is per shift or both shifts combined. He said when they come back from shutdown they are going to be running 60% Broncos and 40% Rangers.

I did the napkin math. That's 14+ months to build 230,000 Rangers if they work 7 days a week.

Sponsored