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Ford Motor Company has abandoned its trademark filing for Bronco Scout, Ford Authority has discovered.
The Dearborn-based automaker initially filed to register Bronco Scout as a trademark on April 15th, 2019...
The filing, assigned serial number 88386362, was abandoned on September 9th, 2019.
Some erroneously thought that the Bronco Scout name was going to be the name Ford was planning on using for its “baby Bronco” crossover. But abandoning the trademark filing suggests that name is no longer in the running for the vehicle.
Insiders recently told Ford Authority that the automaker is deciding between the Bronco Adventurer and Bronco Sport as monikers for the baby Bronco crossover, and that the Bronco Scout name has not been in the running in recent history. Abandoning the trademark application for the name serves as an unofficial confirmation that this is the case.
As the small Bronco crossover will be called Bronco Sport or Bronco Adventurer, the larger Bronco SUV will simply be called Bronco. The smaller “baby Bronco” model is expected to be revealed and launch prior to the larger Bronco SUV.
Source: http://fordauthority.com/2019/09/ford-abandons-trademark-application-for-bronco-scout/
The Dearborn-based automaker initially filed to register Bronco Scout as a trademark on April 15th, 2019...
The filing, assigned serial number 88386362, was abandoned on September 9th, 2019.
Some erroneously thought that the Bronco Scout name was going to be the name Ford was planning on using for its “baby Bronco” crossover. But abandoning the trademark filing suggests that name is no longer in the running for the vehicle.
Insiders recently told Ford Authority that the automaker is deciding between the Bronco Adventurer and Bronco Sport as monikers for the baby Bronco crossover, and that the Bronco Scout name has not been in the running in recent history. Abandoning the trademark application for the name serves as an unofficial confirmation that this is the case.
As the small Bronco crossover will be called Bronco Sport or Bronco Adventurer, the larger Bronco SUV will simply be called Bronco. The smaller “baby Bronco” model is expected to be revealed and launch prior to the larger Bronco SUV.
Source: http://fordauthority.com/2019/09/ford-abandons-trademark-application-for-bronco-scout/
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