New Ford Bronco trademark filed February 26

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Is the 6th Ford Bronco reboot about to happen? If you think trademark action is any indication, Ford may be gearing up to bring back an all-new Ford Bronco.

Just a couple of days ago (on February 26, 2015) Ford filed a trademark for "Bronco" with the US Patent and Trademark Office! Trademark filing can be seen below.

The next Bronco would represent the 6th generation model, with the last generation ending production way back in 1996. A Bronco Concept was introduced at the 2004 Detroit auto show, but it never made production.

A new Bronco would fit the Ford lineup perfectly as it's currently lacking a small truck model. The F-150 is the smallest truck currently available.

broncotrademark.jpg


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Shocknawe

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Ford trucks are on a roll these days! They can't make enough F-150's so makes sense they'd want to add to their truck line up.

I'd personally love to see the Bronco back after almost 20 years.
 

Frank77

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That's pretty big news... nice find OP. After so long of not having a Bronco doesn't seem like they'd refresh the Bronco trademark just for the sake of it. Gotta be something in the works for a new one.
 

VonDutch

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Shoulda never been discontinued in the first place. Why'd it take so long anyway for Ford to bring it back? They dropped that concept in 2004 while the ecnoomy was still hot so why didn't it get its revival back then.
 

Simmy

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Yes bring back the Bronco!
I want a truck but don't need one with an open flatbed so somethign like the Bronco shape and size would work perfectly.
 

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Wow only filed last week. These trademarks are usually filed much closer to availability I think? Hoping we start to hear some rumblings on this soon...
 

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Does Ford usually file trademarks without intent to use or is it just to reserve on the name so no one can use it?

If that's the case why did they ever let it lapse.
 

Tslater1989

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I was like "kinda late in the game to be filing that now...." then looked at the date lmao
 
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