Ford April 2021 Sales Report

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HEADLINES

• Ford Electrified Vehicle Sales Post Best Sales Month Ever – Up 262 Percent on Mustang Mach-E and F-150 PowerBoost Hybrid
• F-Series Up 31.8 Percent
• Ford Brand SUVs Achieve Record April Sales On Higher Bronco Sport Sales
• Lincoln SUVs – Deliver Record April Sales

See the link below or the attached PDF for details.

https://shareholder.ford.com/files/doc_news/2021/05/Ford-April-2021-Sales-Release-Final.pdf

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HIGLIGHTS

• Ford’s April retail sales were up 57.1 percent, not only selling above 2020 results, but also up 23.7 percent relative to April 2019 results. Together, retail truck and SUV sales were up 70.1 percent providing Ford Truck and SUV sales with their best April retail sales performance since 2006.
• F-Series retail share expanded 2 percentage points through April of this year in the full-size pickup segment. F-Series retail sales were up 19.7 percent for the month, while beating April 2019 retail sales levels by 9.3 percent.
• Ford electrified vehicle sales produced a new all-time monthly sales record – up 262 percent on new product offerings. Mustang Mach-E sales totaled 1,951, F-150 PowerBoost sales totaled 3,365, while Escape electrified sales totaled 3,695 in April. Electrified vehicle sales totaled 11,172 – up 262 percent.
• New products drove transaction pricing to record levels, with 94 percent mix of trucks and SUVs. Ford transaction pricing in April totaled $43,600 per vehicle. Bronco Sport, turning on dealer lots in just 13 days, produced an average transaction price of $31,800 per SUV – the highest in segment. Mustang Mach-E is turning in just 4 days on dealer lots and transacting at $45,800. Ford’s investment in trucks and SUVs is not only producing greater volume, but replaces sedans like the Fusion, which produced an average transaction price of $22,600 in April 2021.
• Ford brand SUVs hit record high retail sales – up 125 percent over a year ago on new product introductions. Ford SUV sales were up across the board, besting April 2019 by 54.7 percent.
• Ford’s gross stock at the end of April remains favorable relative to competitors. Ford’s overall gross stock position going into May was 265,000 vehicles, which is at the higher end relative to the overall industry and stands at 35 days’ supply. This compares to an overall industry with 33 days’ supply
• Lincoln SUVs posted record April retail sales. Lincoln SUV sales were up across the board in April, with a total of 9,943 SUVs sold.

“Ford’s retail sales not only increased 57 percent over year ago, but also exceeded April 2019 by 24 percent. Strong customer reaction to our newest products, despite tight inventory, confirms our strategy of investing in electrified vehicles, along with trucks and SUVs. In April, we not only beat pre-coronavirus sales numbers from April 2019, but we saw record electrified vehicle sales for the month, along with record April Ford and Lincoln SUV sales. Trucks had their best retail performance since 2008.” – Andrew Frick, vice president, Ford Sales U.S. and Canada

MUST-HAVE PRODUCTS

Ford Commercial

Sales of Ford F-650/F-750 expanded 65.6 percent over year a ago. Sales of Ford commercial vans were up across the board, led by Transit with sales of 11,445 vans. This was a 161 percent increase over a year ago. Ford’s commercial vehicles sales overall were up 127 percent in April over a year ago.

Ford Trucks

As America’s best-selling truck, F-Series totaled 270,099 vehicles through April. This is 67,009 more trucks than Ford’s second-place competitor and an expansion of 13,125 trucks over this point last year. Days-to-turn on dealer lots for PowerBoost hybrid was only 17 days. Overall F-Series truck sales are up 14.0 percent through April of this year.

Ford SUVs

Sales of Ford’s Bronco Sport continue to expand to their highest level since launch, while Escape sales gain 79.2 percent. Sales of Bronco Sport totaled 13,856. This represents a 41.7 percent gain over March sales. Bronco Sport is also conquesting over 60 percent from competitive brands, with the largest percentage coming from the Jeep Brand. Ford Explorer was up 102 percent at retail compared to last year, producing its best April retail sales since 2004.

Ford Performance

The fully electric Mustang Mach-E is turning on dealer lots in just 4 days, with a majority of buyers only considering a fully electric vehicle as their purchase. Ford has sold 8,565 vehicles and sales continue to grow. Order banks now open for the high- performance GT Mach-E version. Total sales of Ford Mustang were up 50.9 percent, with sales totaling 8,000 in April.

Lincoln SUVs

Lincoln SUV record sales run in April was supported by its newest products. Lincoln’s best-selling vehicle, the Corsair, posted a retail gain of 140 percent. Compared to April 2019, Corsair’s retail sales were up 75.7 percent. With total sales of 2,844, Aviator retail sales gained 193.6 percent, while Navigator sales more than doubled from a year ago. Retail sales of the new Nautilus were up 150 percent and gained 6.1 percent over April 2019.

 

[Newbie]

little brother doing good

 

[vrtical]

May and and beyond will make those numbers look good.

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