You really can't take a reading on the whole market based on one dealer. As others have said, of course supply and demand are equalizing. Interest rates have changed the amount of car (and house, etc.) that people can afford. But just because a dealer has inventory doesn't mean there's a problem. We've been in a market where it was hard to find a Bronco so people forget that dealers are supposed to have inventory! A typical "healthy" supply is 60-days of inventory. So, 20 vehicles is normal if they are selling at 10 per month. If they aren't selling that fast at your dealer, they may be out-of-balance. But a quick check of my local dealer shows 9 Broncos in stock out of 250 total new vehicles in stock. That seems normal. Some dealers and even some regions may have over-supply while others may be fine.
If the total nationwide supply or a regional supply of Broncos gets too high, Ford will offer incentives. This cycle and way of doing business has been around for generations. Those predicting doom forgot about the Covid slump? The Great Recession? The Dot Com bust? Here's a quote from an NYT article: "Ford said its rebate, which begins Feb. 19 and runs through March 21, amounts to 10 percent of the list price of most of its mid-size and large models..." One little additional point: that article was dated February 18...1981. Zero percent financing has been around for 40 years. These are tools the automakers use to prop up sales during slow periods. Customers respond to incentives and they work better than trying to change MSRP, which isn't possible on vehicles already produced, nor is it practical from a business perspective. Imagine being a dealer and having almost no idea what the MSRP of a vehicle will be because the manufacturer keeps changing it based on recent sales or interest rates.
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