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Is this normal dealership behavior?

BigGulp711

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Ok, i am naive to purchasing a new car. I have had 3 vehicles in my life, all used. Anyways, i have been searching dealer websites looking for a Bronco.

I see one on a dealer website with a pricetag, a A/Z plan price, and a ton of pics. I email and ask if the bronco is still available and they say "thats a customer order, not for sale"
Wtf
Why is it listed for sale on their webite
Another dealer, i see a bronco for sale, price, pics, specs, everything. I email and they say its a demo, not for sale
My God talk about a 🍆 killer
Then they try to dupe me to come over to their dealership and look at other vehicles.
Is all of this common with dealerships?
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604Bronco

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Yes. These get auto generated when an order is made I believe. Likely to entice customers to call and suck them into something else (just my guess). But it is very common.
 

bytheway

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Probably 90% of the vehicles you see listed on a dealer site for MSRP are already sold for the reason posted above.

If you want to buy a Bronco off the lot expect to pay 10-20k over sticker. Otherwise place an order when the banks reopen next month.
 

CWL

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Ford, and other manufacturers do it from a corporate level I think. My VIN and build has been on my dealers website since it hit production. Says "Call for Price". FORD put it on there.
 

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BigGulp711

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Ford, and other manufacturers do it from a corporate level I think. My VIN and build has been on my dealers website since it hit production. Says "Call for Price". FORD put it on there.
Oh wow, kinda weird, thanks for the info
 

RagnarKon

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Yes. These get auto generated when an order is made I believe. Likely to entice customers to call and suck them into something else (just my guess). But it is very common.
Close... auto-generated once the vehicle enters production or when the vehicle is shipped to the dealer (depending how they set it up).

The biggest reason is so the sales team no longer has to manually update the website every day as vehicles they ordered roll off the production line. Saves them a ton of time on a daily basis if it just happens automatically. Nowadays these sales systems are all completely integrated and automated. If it's in the dealer's internal inventory system it'll automatically post the vehicle on the website, and it gets automatically removed from the website once the dealer marks it as sold on their inventory system.

I talked to my sales manager about it... he said normally these automated systems are fantastic and save him a ton of time. But In the current market, it is actually giving him more work to do. He has to check the website everyday and make sure he labels ordered vehicles as "Under Deposit". If he doesn't do it fast enough or he gets busy doing something else, they get bombarded with phone calls looking for people to buy the vehicle.

But I'm sure a lot of dealers just decide to let the automation do it's thing and they don't bother updating the website.

Ford Bronco Is this normal dealership behavior? 1656691762732
 

thatspecialbeat

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The dealer saved your life. I remember when mine got shipped and it showed up on the dealer website listed at MSRP. I am sure they got several calls about it. If someone bought it out from under me . . .
 

Hudman316

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Ok, i am naive to purchasing a new car. I have had 3 vehicles in my life, all used. Anyways, i have been searching dealer websites looking for a Bronco.

I see one on a dealer website with a pricetag, a A/Z plan price, and a ton of pics. I email and ask if the bronco is still available and they say "thats a customer order, not for sale"
Wtf
Why is it listed for sale on their webite
Another dealer, i see a bronco for sale, price, pics, specs, everything. I email and they say its a demo, not for sale
My God talk about a 🍆 killer
Then they try to dupe me to come over to their dealership and look at other vehicles.
Is all of this common with dealerships?

When an ordered vehicle is shipped it’s added to the dealership’s inventory in order to be sold.
 
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BigGulp711

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Close... auto-generated once the vehicle enters production or when the vehicle is shipped to the dealer (depending how they set it up).

The biggest reason is so the sales team no longer has to manually update the website every day as vehicles they ordered roll off the production line. Saves them a ton of time on a daily basis if it just happens automatically. Nowadays these sales systems are all completely integrated and automated. If it's in the dealer's internal inventory system it'll automatically post the vehicle on the website, and it gets automatically removed from the website once the dealer marks it as sold on their inventory system.

I talked to my sales manager about it... he said normally these automated systems are fantastic and save him a ton of time. But In the current market, it is actually giving him more work to do. He has to check the website everyday and make sure he labels ordered vehicles as "Under Deposit". If he doesn't do it fast enough or he gets busy doing something else, they get bombarded with phone calls looking for people to buy the vehicle.

But I'm sure a lot of dealers just decide to let the automation do it's thing and they don't bother updating the website.

Ford Bronco Is this normal dealership behavior? 1656691762732
Very informative, thank you!
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