Missing the $29k base

[Bronck]

I love my rubber steering wheel

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[JeffL]

base with sas 2 door with v6 and 2023 model (was early 23) msrp was still sort of reasonable 43170. even in 2023 the same build was thousands more

 

[Sherminiator]

IMO part of the pricing increases where due to customers being stupid and paying ADMs on Broncos. The market will bare whatever price it supports. If the Raptor wasn't selling at $86K Plus, Ford would just make less of them and still make money.

Then factor in inflation also.

 

[Dusty]

I can only recall one person that I think ordered zero options, just to see what he could do with the cheapest Bronco made.
@Dusty

Yeah I paid MSRP for mine, which was $28,500 plus $195 for my only option, the AUX switches, and the destination charge.

I wanted a blank slate. Here it is the day we picked it up:

And what it looks like today:

It's too bad buyers no longer have the choice to start out with such a blank slate at a reasonable price to do whatever they want to with it.

 

[wjtinfwb]

My initial reservation was for that coveted 2 dr. BaseSquatch. If I could have gotten it with a soft top and plastic doors would have been even better. But after 24 months of delays, (roof, options constraints, color changes) I upped my ante to a 4dr. BigBend Sasquatch with V6. Not only way more than I hoped to spend, but also not the stripped, topless beach cruiser I'd envisioned. I love my Big Bend but it's really a more capable Explorer at this point than what I'd originally conceived. The Bronco may ultimately go down as a victim of it's own wild success.

 

[69-300]

Interesting comments - I wonder how many Base models actually sold, and how much of that was part of the decision to cancel. Based on what I read here most orders are OBX, Badlands and WT. I have a BD as I found it to be a great balance of price and features.

As for the UAW, people need to get paid, workers should get fair pay
I assume Ford is in the business of making money and if the Base was either not in high demand or low profits, it should be axed. They also need to invest in the next cars, let that be EV or next gen Broncos, and that requires money - lots of money -

I think the Base offered the ability to customize, and It would be great if these cars could be offered with pick your choice options - I know there are a lot of considerations for the package deals, but would be curious to see actual demand, if we were able to pick and choose from all options for our builds. (even if they were slightly more expensive than in packages)

 

[Barlos]

Ah man thats

My 17 year old son would kill for the chance at the $29k base model that was offered at release. Sad to see Ford has done away with the base and increased the price on everything in the process. Entry point for Bronco is now $42k after delivery.

Awe man…. That’s what I paid for my 4 door Base but I added the Sasquatch package , 2.7 motor , modular bumper , hero switches, and Tow. 🥹

 

[Tricky Mike]

Yeah I paid MSRP for mine, which was $28,500 plus $195 for my only option, the AUX switches, and the destination charge.

I wanted a blank slate. Here it is the day we picked it up:

And what it looks like today:

It's too bad buyers no longer have the choice to start out with such a blank slate at a reasonable price to do whatever they want to with it.

In hindsight I wish I had gone this route. Nice build.

 

[Dusty]

In hindsight I wish I had gone this route. Nice build.

Thanks. In the long run it hasn't been the cheaper option, but I've been having fun pulling it all together over time, nickel and diming it along the way.

 

[st3v]

Whatever happened to the Ford Bronco "Work" trim they were talking about earlier this year? Might be a Base model reimagined...

 

[Montana Bronco]

Ah man thats

Awe man…. That’s what I paid for my 4 door Base but I added the Sasquatch package , 2.7 motor , modular bumper , hero switches, and Tow. 🥹

How did you get Tow on a Base ?

 

[Barlos]

How did you get Tow on a Base ?

Right at the dealer but I should have done it my self for way cheaper

 

[AZ_Liberty]

I'll go one step further in that there never should have been the Sasquatch option available to the Base. It was too good of a deal. Ford left money on the table.

I never saw it as a good deal. Over a 20% increase in price. It was over 7 grand option on a $30k vehicle.

Bought mine at $30.5k delivered (added Aux and $295 paint color). At current prices of over $40k I'd have bought another Mustang instead.

 

[Montana Bronco]

Right at the dealer but I should have done it my self for way cheaper

OK, your post made it sound like you ordered it.

 

[Tricky Mike]

I never saw it as a good deal. Over a 20% increase in price. It was over 7 grand option on a $30k vehicle.

Bought mine at $30.5k delivered (added Aux and $295 paint color). At current prices of over $40k I'd have bought another Mustang instead.

It was a better deal when teased at 5k. At 7k I think it's fair, nothing amazing. You'll spend about that paying for a regear, lockers, and nice tires/wheels, or a good bit less if you do the work yourself and get cheaper wheels/tires.

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