Olympic Advertising

[Glasspt]

Why in the world is Ford not highlighting the full size bronco on their Olympic commercials? They are putting out one of the coolist vehicles on the market in years. Yes, I understand the issues they and evey other automobile manufacturer is facing. Lean into it Ford, 99% of those who have taken delivery say its worth the wait. This is the one of the largest advertising stages in the world and the Bronco should be on it. The Sport made the cut?

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[HBTFD]

They have 120,000 or so orders not met. Why waste money advertising when Ford can’t deliver the product? 2022 NFL opening weekend makes more sense.

 

[WhoaNelly]

There's really no point advertising a car to the world when its only sold to 2 countries, and they're barely able to deliver them to those countries. Maybe in another 4 years lol

 

[Felix808]

The vehicle sell themselves, why spend the marketing money at a premium for the Olympics.

 

[Glasspt]

Points taken... I just thought full production starts in 2 weeks. They already paid to advertise other Ford products (Icm watching it) and it sounds like they are planing to pump out whatever they have parts for, customer orders or not. So I just felt like they might as well show a doors off and top down gold medal. I leave it at that.

 

[HotdogThud]

What are these "commercials" you speak of?

 

[MyATV]

And when someone goes to a dealership for a test-drive after seeing the commercial, they'll be told, "Sorry, test-drives are only for reservation-holders."

 

[Stitches1974]

And when someone goes to a dealership for a test-drive after seeing the commercial, they'll be told, "Sorry, test-drives are only for reservation-holders."

Or no test drives at all, even for reservation holders, as told to me by my 2 local Ford dealers.

 

[MayhemMike]

Maybe because most people don’t give a flip about the Olympics. Plus, as previously stated, why advertise what you can’t produce.

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