Twitter exchange ongoing with @mrlevine

[Carolina Jim]

Ford should just eliminate dealers ... direct to consumer is the future ....

Alternatively...dealers might eliminate Ford and source vehicles from a start-up assembler....at what?...half what Ford charges?

Once products lose differentiation, they become commodities. Ford products are not akin to IPhone, where a large market segment demands ONLY that.

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[Bison]

So you expect Ford to build all reserved orders first for granger over stock orders for the other dealers. What did the other dealers do to not be able to order vehicles to sell. Granger bit off more then they can chew and many buyers bought into it. Blame granger not Ford.

You need to do a little more reading. Ford bit off more then it could chew then lied to it’s customers. Granger would have been just fine had Ford followed through with building reservations to time stamp like said they would. I changed to granger not for price but for honesty. The dealers around here deal more then just cars and trucks. A lot of shady stuff going on in the back warehouse at these dealers.

 

[Rebel Bronc]

It’s not about FMC “taking care of Granger.” It’s about reservation holders getting their Bronco built in a fair and orderly manner. Granger happens to have more reservations because of free market principles and ethical business dealings.

 

[Bison]

Well ford couldnt pull through. I get it. How does granger get priority over everyone else. They shouldnt. So granger trusted ford and buyers trusted granger. Its a lose lose and im trying to be fair about this. I dont think ford is right for doing what they did. Why do you think granger should get put ahead of the line because they over sold and they did. Lets be honest about this and not mad. Many have stated during the ordering process to pass up ordering from granger to avoid this in the past. I do read, i just dont remember all that i do. Too much to take in on this forum over the years.

When did I say granger should get put ahead?
If you can show me where I said that it will show you can actually read and I can continue to have a conversation with you. I’ll wait patiently. For your information I don’t mind waiting for my bronco even though I ordered within the first 12 hours. That’s why I was ok with going to granger instead of giving my money to the drug dealer car dealerships here.

 

[Itchysquatch]

Thanks for applying the pressure everyone. Keep it up!

 

[motocane]

Exactly.! When I skin my shin the scab forms a blue oval.! BUT, I just could not subscribe to the "reserve one" mind game. I bought my 1st new Ford in 1973, F250 4x4, I still got it.! I "ordered" it, not "reserve" it.! I was at the October 2020 "reveal" in the Smokies. I was at the Super Celebration in April 2021 in the Smokies where we got to ride in, but not drive, the new Bronco. I came away knowing that I would own one…eventually.! I buy based on these 3 S's. See it, Sit in it, Steer it.! Fast forward thru the briar patch of the 2021 summer and BOOM.! MANNEQUINS.! I was schooled on the FCTP details and the requirements unique to the Bronco. Shopped a little and found my Badlands build 25 miles from me. After a quick test drive, I was writing a check. The 6 month "hold" had started a month before that day so a 5 month wait was not really that bad. As I write this I am exactly 3 months away from writing a check for the retail balance. (MSRP+sales tax+$499 doc. OTD) My dealer has not allowed one mile to be added to the miles I put on it with my test drive.!

So you’re dealer got a demo vehicle for test drives, but instead sold it then just parked it for 6 months?

 

[jd-ford-hd]

So you’re dealer got a demo vehicle for test drives, but instead sold it then just parked it for 6 months?

Yes sir. Sorta.! They had it 1 month before I saw it and it already had 300 miles on it. This is not unusual. Search "mannequins" in this forum. You will find many comments regarding dealers making this decision. I did not have anything to do with this common sense practice. Mannequins are "money in the bank" after a retail customer has put a deposit on it. If a test drive results in an accident….poof…..the money in the bank just evaporated.!

 

[Snowdogyyz]

So you’re dealer got a demo vehicle for test drives, but instead sold it then just parked it for 6 months?

My dealer got a two door badlands demo. It’s parked in the showroom, unavailable for test drives and the manager has purchased it.

 

[motocane]

Yes sir. This is not unusual. Search "mannequins" in this forum. You will find many comments regarding dealers making this decision. I did not have anything to do with this common sense practice. Mannequins are "money in the bank" after a retail customer has put a deposit on it. If a test drive results in an accident….poof…..the money in the bank just evaporated.!

Not saying dealers don’t do it or a lot of other shady stuff. Seems counter to the program for a dealer with a demo to refuse test drives on a vehicle intended for test drives. Whatever, enjoy your Bronco.

 

[balucipher]

Nobody is saying put Granger ahead. Put reservations ahead. Ford shouldn't punish reservation holders because the dealership they ordered through has a lot of orders but doesn't sell enough volume overall.

What's going to happen in this situation is that people who reserved in July 2020 are going to waiting for the allocation to hit their order while dealers in mega markets (Galpin Ford in Los Angeles, AutoNation Ford of Miami etc) will have stock orders sitting on the lot. That's not going to be unique to Granger or Chapman. Everyone here with a smaller dealer will see this. Ford doesn't see this as a problem because as long as the vehicle sells, they don't care. They don't care they promised to build reservations before dealer stock, promises are only valid to Ford as long as they are convenient. Ford's handling of the Bronco rollout from start to finish should be a case study on how to shit on consumers and build a toxic fanbase for an excellent product.

Contrast this with Jeep. They don't care which dealer in their network you order from. Retail orders take priority over stock. Gupton, Mall of Georgia, Granger, Chapman and more are battling each other out in trying to provide the best ordering experience possible on that side to get as many retail orders rolling as possible.

My Granger order is getting built the week of 11/15. I lucked out. I didn't go with Granger because saving $2000 off invoice was make or break for me. I went with them because of the knowledge, advice, honesty and integrity they've shared with the Bronco community. They could have done straight MSRP and I'd still have went with them. I'll call out Ford being cunts about this until they fix it.

 

[Techun]

So you’re dealer got a demo vehicle for test drives, but instead sold it then just parked it for 6 months?

This is not uncommon

 

[Bison]

Apparently you just want to argue. Your quote and you mentioned grainger. I didnt.

no stock orders were built before all buildable orders were done

So have a nice day. Please let us know in 23 or 24 when you get your bronco.

Couldn’t find it I see. Maybe before you start spouting off make sure your in the right. Your last sentence says everything we need to know about you. I hope you get your bronco tomorrow and at half price to boot.

 

[cpmartin1999]

Nope. Happens all the time on every other new Ford product. Now, they have have come out with ad standards on certain vehicles. They don't want you to advertise rebates 99% of the people aren't going to qualify for or less than MSRP on Lincoln. They really don't care what the final transaction price is because it doesn't impact their margin.

id say Ford DOES care if dealers sell under MSRP or invoice. In their perfect scenerio they maket and market a great product that drives customers into the dealer, the dealer then gets a good healthy price with no need to discount the price. When i dealer on the west side of town is known as the low price leader all the other ford dealers in town complain to their ford regional manager that the low price leader is "ruining" the market, no one can get top dollar because that guy sells to low. That is, for a fact, what happens, so the Ford regionals have to have discussions with those low price leaders and tell them that Ford makes a great product there is no need to sell under MSRP etc. There are degrees as to which this happens but this is FOR SURE how it goes down. So in theory, if every ford dealer began to feel as though they cant sell fords for a good profit because of the local "low price leader" those dealers will not sell ford, OR the will order more Toyotas into their neighboring dealership, and tell the Ford regional that they "make money" on Toyota, not on ford.

 

[BlueBronco]

Ford: OMG there are a handful of dealers offering Bronco discounts, exceptional customer service and a high res name to sale ratio. Quick! Somebody change the allocation formula so they get less Broncos!

Also Ford:. OMG there are a handful of dealers ordering Broncos under fake names so they can sell at outrageous ADM's. These guys are also pricing res holders out of their Broncos to sell at ADM's. Quick! Someone change the name match policy so these dealers can still get Broncos!

I think that about sums up the over reactionary nature of Ford.

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