Bronco July 2023 Sales & Production: 12,755 Sold / 8,507 Produced

Bronco July 2023 Sales & Production Figures

• Bronco July Sales: 12,755 Sales (YTD): 71,335 vehicles.
  • July sales represent a 50.8% increase from June.
• Bronco July Production: 8,507 vehicles. Production (YTD): 83,656 vehicles.
  • July production represents a 37.1% decrease from June.

See June 2023 results

Are they deliberately keeping produciton low so as supply to drive price/ADMs up? or FoCoMo just can't figure out its supply chain

abz said:

Are they deliberately keeping produciton low so as supply to drive price/ADMs up? or FoCoMo just can't figure out its supply chain

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yeah i think they're gaming the supply chain. thats why we still can't order MIC tops as a reasonably priced kit after the fact

IIUC, The plant gets shut down for one or two weeks in July.

Actually, this looks pretty decent for the Bronco line, as they did surge during the spring and they are likely closing out 2023 now (as best they can). I would expect the 2024 model to get moving pretty quickly and without a ton of drama based on the numbers.

Prices are going up regardless of production numbers.

Unfortunately, no one is gaming anyone. Supply chain issues plague my industry (heavy truck mfg/2nd stage builder) and to add to that, my company has more product on order today than we built between 2016-2019.


Additionally, the exact same spec I sold for $585K Jan 2023, will sell for $965K in Aug 24 when it comes offline. If not more.

Here are total production and USA Sales numbers to date that shows how July is a slower month due to shutdowns. Year to date production for 2022 is 76,058 and 2023 is 83,656
*Updated thanks to some comments from @PNWChris
All comments welcome

BlakeD69 said:

Here are total production and USA Sales numbers to date that shows how July is a slower month due to shutdowns. Year to date production for 2022 is 76,058 and 2023 is 83,656

View attachment 548638

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I think your 2021 columns are flipped?

PNWChris said:

I think your 2021 columns are flipped?

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Reposting soon. I had 2021 produciton missing several months. thanks for catching this.

BlakeD69 said:

Here are total production and USA Sales numbers to date that shows how July is a slower month due to shutdowns. Year to date production for 2022 is 76,058 and 2023 is 83,656
*Updated thanks to some comments from @PNWChris
All comments welcome

Click to expand...

That's almost 5,000 Broncos per state... No wonder they are not all that common. IF, and it's a big IF, 2 door Broncos were 10-20% of the total, that would be only 500-1000 2 door Broncos per state.

I ordered two Broncos last week. A black diamond sasquatch and a badlands sasquatch. Build day already of 8/28. I think Ford is getting it “figured out”.