Estimated initial production capacities / constraints for 2024 Bronco

RagnarKon · Aug 12, 2023

Estimated initial capacities for 2024MY. Key word being "estimated"... it will fluctuate throughout the production year.

<REMOVED, NO LONGER VALID>

BigHoof · Aug 12, 2023

RagnarKon said:
Estimated initial capacities for 2024MY. Key word being "estimated"... it will fluctuate throughout the production year.

But should give you rough idea of what Ford's production capacity is for the most popular options/trims... so order responsibly, and if you are dead-set on ordering one of the options listed below, expect a bit of a wait.

Series:

4-Door Hard Top - 65%

2-Door - 15%

Trims:

Everglades - 2%

Heritage - 5%

Badlands - 13%

Wildtrak - 15%

Packages

Sasquatch - 40%

Lux Package - 50%

As you can see... not a whole lot has changed.

Badlands now lower availability than Wildtrak? That is a huge change.

birdieman · Aug 12, 2023

RagnarKon said:
Estimated initial capacities for 2024MY. Key word being "estimated"... it will fluctuate throughout the production year.

But should give you rough idea of what Ford's production capacity is for the most popular options/trims... so order responsibly, and if you are dead-set on ordering one of the options listed below, expect a bit of a wait.

Series:

4-Door Hard Top - 65%

2-Door - 15%

Trims:

Everglades - 2%

Heritage - 5%

Badlands - 13%

Wildtrak - 15%

Packages

Sasquatch - 40%

Lux Package - 50%

As you can see... not a whole lot has changed.

So the 2 door heritage manual is going to still be a rare one!?!? Hmmmmmmm

BigFootie · Aug 12, 2023

birdieman said:
So the 2 door heritage manual is going to still be a rare one!?!? Hmmmmmmm

Unfortunately!

birdieman · Aug 12, 2023

BigFootie said:
Unfortunately!

Well not for everyone. Haha. Hope you get yours soon and get on the other side of that fortune. Haha

userdude · Aug 12, 2023

RagnarKon said:
Yeah that really stood out to me as well.

I readlly wish I knew what the "weakest link" was with Badlands, as that would give us a lot of insight. Is it the stabar disconnect? Manual transmission? No idea. I suspect the new steering gear (whatever the heck that is) is driving a lot of it.

Or maybe the Wildtrak was just unexpectedly popular, so Ford decided to shift more production focus onto the Wildtrak, which in-turn sacrificed Badlands a bit.

You can't get the 2.3L in Badlands anymore? WildTrak is prioritized? Maybe it's the engine. Maybe it's the Ranger soaking up capacity there, Bronco Badlands/WildTrak is the nameplate, "bigger" engine, bigger price.

userdude · Aug 12, 2023

RagnarKon said:
Could be the engine.

Although if it was the 2.7L engine, I suspect Ford would have specifically listed the 2.7L engine as a restraint since it will be available on all of the "normal" trims except Big Bend.

I don't know honestly, just spitballing more than anything. I always assume the restriction with Wildtrak was HOSS 3.0 since that's exclusive to Wildtrak. So I guess the most logical thing would be the stabar disconnect system since that is exclusive to Badlands??

No, the 2.3L is the restraint because of the Ranger. That's my guess. I don't know why they'd take it away from the higher cost Bronco's unless they want more money and/or they can't build enough of those engines with the 24 Ranger sales numbers.

On the other hand, WildTrak only had the 2.7L, so you could "drop down" to the Badlands with the cheaper engine (which is what I did, although I actually wanted the Badlands, I literally had the WildTrak order printed out first to take to the dealership). Maybe removing that escape valve makes sense with the different mix and pushing the WildTrak in 24, since now there's more differentiation and they want more to go WildTrak. Maybe that's the one they make more money on.

l88m22vette · Aug 12, 2023

I thought it said no 2.3/auto for the BL, so that'd mean either 2.3/manual or 2.7. I Wildtrak is popular because they look good, are loaded, and are easier to shop for specific options. The Badlands is the higher-cost sweet spot trim, but there is a lot of crap to add on if you'd like, with the Outer Banks being the lower(ish)-cost sweet spot. I've always seen the Wildtrak is basically the best average of both trims. I won't lie, the Basequatch will be missed, that was the honey pot order setup and I think Ford realized that was possibly leaving a lot on the table.

userdude · Aug 12, 2023

l88m22vette said:
I thought it said no 2.3/auto for the BL, so that'd mean either 2.3/manual or 2.7.

That's what I understand, no 2.3L on the Badlands in 24. The question is why, oh and they want to sell fewer than the WildTraks? Ones a crawler, ones a racer. I assume the WildTrak is cheaper to produce once the engine is the same, so more profitable. And the 2.3L might be going to the 24 Ranger, where it's maybe more "appropriate" at scale.

BigFootie · Aug 12, 2023

birdieman said:
Well not for everyone. Haha. Hope you get yours soon and get on the other side of that fortune. Haha

I was referring to being rare. I came from owning a 1995 Lightning which was very limited. When getting parts became nearly impossible after 20 years, I started driving it much less considering all the idiots out there now on their phones. Now, the good side was I was able to sell it after owning it for 25 years for more than I paid for it but if getting parts weren’t an issue, I’d still have it. Also, there were probably way more specialty parts on the Lightning, but stupid little things went off the market in less than 10 years. I decided I never wanted a limited production vehicle again after that.

userdude · Aug 12, 2023

RagnarKon said:
If that was the case then logically the Big Bend should be also constrained since it has the 2.3L standard and it is the only engine option.

My guess is they're making way more Rangers w/2.3L than Big Bends in 24 (and didn't make that many 2.7Ls, if at all? I don't know), but I could be wrong. I probably have a 2% chance I'm right about anything here...

It does feel like a dual benefit to make BL 2.7L only: More expensive by default, and less different in price to the WildTrak in that regard. Many people don't really need a crawler, but the WildTrak is sexy and simpler to build (HOSS or sway bar disconnect and belly plates?). I think the plating is added separately from the production line, so yeah, probably cheaper than tooling two lines for BL engines as well.

Actually tell my friends to consider the WildTrak, not because I want the BL to myself or anything, it's just a more consumer-satisfying build. Especially now, since they're more similar. "Hey, get 400lbs of plating and this thing you don't understand to do what you won't do! But it's a pretty orange badge!" Right.

l88m22vette · Aug 12, 2023

I wanna know what this means for the manual's stop-sale, does that mean 4-banger Badlands are not available until Ford figures out the MT88 issues?

For what it's worth, power isn't an issue

l88m22vette · Aug 12, 2023

I don't think that's that big of a deal, they had the transmissions sitting somewhere because they bought X amount already, it was cheaper (and, for long-term business, probably wiser) to just eat them, install them, and fix the ones that people complained about. Its the shockwave effect, you see the boom before you feel it, and Ford probably decided to use up and honor the order, cover stuff, and then hopefully order more once they get the issue resolved.

I do think they'll make the manual available again, and the last I heard the take rate was 15%, which basically mirrors the JL/JT. This isn't the manual going away, since as you've mentioned there hasn't been any type of wording or indications of this. Maybe its the Ranger, maybe it isn't. I personally think part of it is the Ranger, since it is easier to build. Personally, I feel like Ford is still screwed up with allocation fever because of the ridiculousness of the past 3 years, there isn't a real business model to go on other than "supplies sucked, and people bought anything they could."

Fly · Aug 12, 2023

RagnarKon said:
If that was the case then logically the Big Bend should be also constrained since it has the 2.3L standard and it is the only engine option.

I suspect the reason why they cut the 2.3L automatic from Badlands is because they needed to figure out a way to differentiate the lower trims and the upper trims. By forcing Big Bend to be 2.3L exclusive and taking away away the 2.3L option from the upper trims, Ford can do that.

OR... perhaps the 2.7L Badlands option was SO much more popular than the 2.3L, it just didn't make sense financially to continue to keep that as an option. As you said... the less options you have, the easier and more profitable assembly becomes, which means they can maximize profit.

Did I miss a memo? The 2.3L is the only engine option for the Big Bend?

Fly · Aug 12, 2023

RagnarKon said:
https://www.bronco6g.com/forum/threads/-updated-official-2024-bronco-order-bank-date-and-model-changes-colors-trims-equipment-more.79191/post-2014115

Yup. Big Bend now gets 2.3L only.

And the 2.3L automatic option has been deleted on Badlands. The two choices are 2.3L manual, or 2.7L automatic.

What a bunch of bowl sheet!

Estimated initial production capacities / constraints for 2024 Bronco

RagnarKon

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BigHoof

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birdieman

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BigFootie

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birdieman

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userdude

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userdude

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l88m22vette

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userdude

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BigFootie

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userdude

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l88m22vette

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l88m22vette

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Fly

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Fly

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