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BigFootie

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Thanks Bryan! And here we go again!
 
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RagnarKon

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Thanks Bryan! And here we go again!


---

Anyway, for those of you who have a 2024 Bronco... if your window stickier ends up being $200 than it was when you ordered, now you know why.
 

GroovyGeek

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The MY hasnt even started and @Ford Motor Company is already fucking with its customers. Way to go!
 

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You should post a 21-23 to 24 Price Protection Chart that’s blank lol
 

Dreamer

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I’m confused. The window sticker provided for my January build is the exact same as what I was quoted at the dealership. MSRP. Based on this post, it sounds like I should get $200 off? Doesn’t make sense.
 
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RagnarKon

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I’m confused. The window sticker provided for my January build is the exact same as what I was quoted at the dealership. MSRP. Based on this post, it sounds like I should get $200 off? Doesn’t make sense.
What’s the invoice date in your window sticker? And what’s the base MSRP listed on the sticker?
 

Dreamer

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What’s the invoice date in your window sticker? And what’s the base MSRP listed on the sticker?
Date. 12/15/2023. MSRP. Base price $50,855. Badlands.
 
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RagnarKon

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Date. 12/15/2023. MSRP. Base price $50,855. Badlands.
When did you submit your order??

I assume you had a typo and the base price actually is $50,885, not $50,855

$50,885 is indeed the new pricing for Badlands. When the order banks opened back in August the base price for Badlands was $50,685.
 

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Dreamer

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Yes, it was a typo. Was $50,885. Submitted my order on November 1. At that time the price and build tool gave me the same price as I have on my window sticker.
 
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RagnarKon

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Yes, it was a typo. Was $50,885. Submitted my order on November 1. At that time the price and build tool gave me the same price as I have on my window sticker.
Interesting.

Did the dealer give you an order summary/preview sheet for you to sign when you placed the order? If so, curious what that price says. I’m wondering if the December 15th date is incorrect and it went into effect sooner than that.

(If anyone else has a pre-December 15th order preview sheet, feel free to chime in.)
 

Dreamer

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Interesting.

Did the dealer give you an order summary/preview sheet for you to sign when you placed the order? If so, curious what that price says. I’m wondering if the December 15th date is incorrect and it went into effect sooner than that.

(If anyone else has a pre-December 15th order preview sheet, feel free to chime in.)
Currently traveling for the holidays. Will be a week, but I will get back with you and let you know.
 

Dreamer

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Interesting.

Did the dealer give you an order summary/preview sheet for you to sign when you placed the order? If so, curious what that price says. I’m wondering if the December 15th date is incorrect and it went into effect sooner than that.

(If anyone else has a pre-December 15th order preview sheet, feel free to chime in.)
You are correct . My summary sheet from the dealer is msrp of $50,685. This is dated Nov 1, 2023.
 

Dreamer

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Welcome to the 2024 edition of the Ultimate Price Protection Flowchart!

So... admittedly I was hoping this thread would be unnecessary, but Ford implemented a round of price increases so here we are. Hopefully this will be substantially less-ultimate compared to last year's flow chart.

As you are reading through this thread, it is important to note that final pricing is ultimately between you and the dealer, and you (or your dealer) are welcome to negotiate different pricing terms if you wish. The information contained within this thread simply helps inform you what the final MSRP—Manufacturer's Suggested Retail Price—should be for your vehicle.

ARE YOU TAKING DELIVERY OF A 2023 MODEL YEAR?
You're in the wrong place. Check out the 2023MY Price Protection Flowchart.

IMPORTANT 2024 MODEL YEAR CHANGES

During the Bronco launch in 2021, Ford introduced a special launch price protection system. This system expired at the end of the 2023 model year, and therefore Ford will be returning to the "normal" way of doing things. Most notably:
  • You will only be price protected within a model year.
  • 2024 model year orders that are not produced during this model year will be canceled and no price protection will be given towards 2025MY Broncos.
  • Previous 2023 model year orders that did not get produced will be canceled and it is very likely no price protection will be offered towards a 2024MY Bronco.
    • The one exception to this rule is 2-Door Heritage orders, more on that below.
For those keeping track since the beginning, this change effectively means the model year transition private offers from previous years are no longer available for the vast majority of order holders, leaving only retail price protection.

RETAIL PRICE PROTECTION

This price protection is automatic across all retail-ordered Ford vehicles, and is designed to protect you from any mid-year (within the 2024 model year) price increases Ford implements. In short: the MSRP of your vehicle is the price of the vehicle when you ordered the vehicle, not the price on the window sticker.

Retail price protection comes directly from your dealer. It will not come from Ford! It MUST be obtained from your dealer. (Ford will reimburse the dealer the difference in invoice pricing after they have verified it was sold to the original order holder.)

Below is a summary of the 2024MY price Increases. You may be protected from these price increases depending on your particular situation—refer to the pricing table and flow chart below.
  • December 15th, 2023
    • +$200 - Black Diamond, Heritage, Badlands, Wildtrak, Everglades, & Raptor
2-DOOR HERITAGE INFORMATION

If you ordered a 2023 2-door Heritage Edition Bronco, and that order was scheduled for production and then subsequently canceled, Ford offered the opportunity to order a 2024 Bronco with a substantial discount. That new 2024MY order had to be submitted by December 1st, 2023.

This discount comes in the form of a Private Offer. Private Offers come directly from Ford and passed directly to you, the customer, and can be found in a dealer-accessible system called SMART Vincent. At the time of pickup, you and/or your dealer have the option to apply the private offer to your vehicle purchase price, OR wait a receive a check from Ford. (In most cases, it makes more financial sense to apply it to the purchase price.)

If you have any questions regarding this Private Offer, I will refer you to the HERITAGE EDITION Bronco Club thread. The folks that regularly contribute to that thread know all about it and are a great resource. If you have any lingering questions afterwards, feel free to post in this thread or message me privately.

WINDOW STICKER INVOICE DATE INFO

The window sticker invoice date is effectively the date the assembly plant receives the order for scheduling. It is usually the same date the window sticker is generated—roughly a week before your scheduled build date. This date determines the price level of the vehicle, and therefore your eligibility for retail price protection. You may need this information as you progress through the flowchart.

View attachment 594099

In the example above, the invoice date is February 2nd, 2023.

FLOWCHART & PRICE TABLE

NOTE: The flowchart and price table below will provide you the price protection amount based on the window sticker price.

View attachment 594100

View attachment 594106
So my question is —- how do you get the dealer to provide the price protection once the vehicle is built and ready for delivery? Do I need to get ford corporate involved?
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