I had the same thing happen to me with my 2016 Honda Pilot. Everywhere in the Bay Area they were selling for $5k over sticker. (The good old days when $5k over was a lot). Then, one dealer in the North Bay offered me $500 below sticker. I told this to my local dealer and he laughed in my face saying that there is no way I am getting the car for that price. Guess what, I got it for that price, bud.So on a whim I decided to stop by my local small town Ford dealer yesterday to see where they were at with Bronco orders and allocations. I have bought from them in the past but it has been a while. Talked to the sales manager. Sales guy I have dealt with in the past was out to lunch.
First question was how many unfilled orders do you have??
Answer: He wasn't sure but went to his desk and pulled out a stack and made it seem like it was a lot. He counted 29. I guess for a small dealer in a town of 11k that's a lot.
Second question was what are your allocations for the year??
Answer: I have no idea.
Final question. The big one. Are you selling for MSRP on customer orders??
Answer: (With a chuckle) No we are selling all Broncos for $5000 over MSRP.
This is where the fun started. I said I currently have an order and I am paying $2500 under MSRP. He didn't believe me and proceeded to drag another sales guy into the conversation. Telling him what I am paying. He said no way and started on the "dealers are getting $30k over on Broncos. I said yeah but there are several dealers across the country selling for MSRP and below as well. They started on "they're not making any money then. What is the benefit of them selling for that cheap??" I said I hardly think they aren't making any money or they wouldn't be doing it. Sales guy said if he worked at a dealer that was selling Broncos for at or below MSRP he would quit. LOL I told them flat out not all dealers are greedy and want to be opportunists. They need to remember, that in a few years these will be on dealer lots with rebates and incentives. These are not limited production vehicles. And if they do forget it, the customers that they tried to take advantage of will remember how they were treated in the future.
Gotta love that small town mentality. It happens all the time around here. Try to walk into a local dealer and buy a Wrangler or a Gladiator for anything below sticker and they will tell you straight to your face there is no buying one at a discount unless there are factory incentives.
I really don't understand why dealers that don't discount find it completely unfathomable that some dealers do. And insist that those dealers are losing money on every sale.
So, it happens in big towns, little towns, and everywhere there is a person selling to someone they perceive to be uninformed.
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